Associate Director Wealth Products

About BSF:

Banque Saudi Fransi (BSF) is a leading financial institution built on a bold vision, to merge Saudi leadership with international standards, from day one, we have gone beyond conventional banking empowering ambition, enabling growth, and shaping lasting legacies.

Apply and Be part of a dynamic team that empowers progress for individuals, businesses, and society.

BSF Values:

• We are BSF - Always putting the needs of our people, customers, shareholders and society ahead of our own personal agenda. We are a community that we defend and protect, always.
• True to ourselves, always - We are honest with one another, even at the risk of temporary disharmony. It is never personal.
• Us before me - We put ideas before ego and leverage the expertise of others.
• Keep it simple - We strive to make everything we do as simple as possible. We set our people up for success and then get out of their way. We only need to be asked one. We own it.
• Winning is fun - We seek to be number one in the hearts and minds of our people, customers and shareholders. We have limitless ambition and the drive to win.
• Think big, act quick - We think long-term in our decisions, but we make them quickly and have a bias towards action

Location: Riyadh, Saudi Arabia

Your Role will focus on:

• responsible for collaborating with the top tier Asset Management Companies to design and onboard innovative financial solutions for the Bank’s customers. The role involves identifying the right products, channels & platforms for various customer segments, empowering relationship managers with the knowledge and tools they need to drive portfolio growth and meet the bank’s strategic targets. The success of this role is measured by the adoption rate of new solutions across the branch network and digital channel and the subsequent growth in fee-based income and customers’ wealth portfolio.

Your Key Responsibilities:

Product Development in Collaboration with Asset Management Companies (AMCs):

• Identify market trends and customer needs to source new investment solutions such as mutual funds, structured products, ETFs, alternative investments and advisory offerings.
• Collaborate with product development team and portfolio managers in the AMCs to ideate and design new investment products that align with customer needs and the bank’s strategic priorities.
• Negotiate and manage partnerships with AMCs to ensure high quality product delivery and competitive fee structures.

Digital Transformation & Integration

• Develop customer journeys and digital wealth capabilities.
• Explore and evaluate Fintech partnerships and lead their integration to enhance the bank’s wealth proposition, including digital onboarding and portfolio reporting.
• Assess emerging wealth management technology tools to provide scalable, algorithm driven investment advice.

Sales Enablement & Training

• Enable RMs and branch wealth selling models.
• Translate complex financial products into clear actionable sales pitches for the branch relationship management team.
• Conduct regular training sessions, workshops and other knowledge sharing briefings for branches and relationship management teams to continuously improve their technical proficiency.

Business Growth

• Define wealth management strategy, develop medium to long term roadmap for segment specific propositions, aligning with the bank’s overall business goals.
• Lead product launches and campaigns to achieve strategic asset under management goals in collaboration with Marketing, relationship management teams and Channels.
• Drive AUM growth, fees, and product penetration.

Governance & Compliance

• Ensure all solutions adhere to regulatory guidelines and standards and the bank’s internal risk management framework.
• Support audits, regulatory submissions and other mandates.

Qualifications & Experience:

• Minimum a Bachelor’s degree, preferably in Finance, Economics or a related field.
• Proven ability to work across teams, including treasury, portfolio management, marketing, legal and compliance.
• 5+ years of experience in wealth management or asset management with a proven track record in product management.

Knowledge & Skills:

• Deep understanding of financial markets, asset classes and investment products.
• Strong ability to analyze performance metrics and portfolio data.
• Proficiency in financial modelling, data analysis and presentation software.

Are you ready to shape your future with confidence? Apply today