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Associate / Key Accounts Executive
India
About the Company:
Who we are: We are the manufacturing brains behind successful companies.
What we do: Frigate is an On-demand cloud manufacturing startup that helps OEM'S/ODM'S and product/device companies identify right manufacturing vendors and leverage their existing capacities to get their products manufactured.
Roles & Responsibilities
Marketing & Lead Generation
- Leverage Zoho CRM to manage lead and deals to follow the marketing and sales SOP.
- Conduct cold outreach (emails, calls, LinkedIn) to generate leads and secure virtual meetings.
- Utilize import-export data platforms for market analysis and lead identification.
- Identify and participate in local and international expos, converting leads into orders.
- Promote the company through personal social media like LinkedIn and outreach through WhatsApp.
- Engage in Pitch preparation targeting – specific Industry/ Process/Product/Specific Customer.
- Create high quality case studies based on the existing projects to promote our success stories to potential leads/prospects.
- Develop, co-ordinate and closely work with Frigaters to idealize specific products and processes based upon their strength and availability
- Conduct in-depth research to identify global market trends, customer needs, and competitor strategies to shape marketing efforts and prioritize high-potential regions.
Business Development & Pre-sales:
- Generate a minimum of 8 RFQs or virtual meetings per month, focusing on overseas prospects.
- Engage with potential prospects, understand their engineering needs, and propose suitable solutions.
- Handle prospect enquiries, RFQs, and RFIs, ensuring prompt responses and follow-ups.
- Continuously nurture the leads and prospects to convert them as a customer.
- Drive upselling and cross-selling initiatives across business units to get multiple RFQs and Orders
- Make outbound calls to gather client feedback and reviews after the project is completed for continuous improvement.
- Develop and implement global marketing strategies that align with business goals.
- Create region-specific plans to address cultural and market differences.
Key Account Executive
- Build and nurture long-term relationships with existing and potential clients.
- Oversee key accounts ensuring smooth coordination.
- Manage key leads and prospects throughout the sales cycle, which involves processes such as quote preparation and CRM management to ensure a seamless sales process.
- Maintain accurate sales pipeline records in Zoho CRM for seamless tracking and reporting.
- Drive upselling and cross-selling initiatives across business units to maximize revenue potential.
- Leverage FAQS to manage the Projects.
- Assist in the creation of tailored proposals, sales collateral, and reports.
Requirements
- Strong communication (both verbal & written) and organizational skills are mandatory
- Excellent prioritization and organizational skills, with excitement for the idea of managing multiple responsibilities in parallel
- Should be detail-oriented problem-solvers who are able to employ leadership, critical thinking, and time management skills
- Should welcome iterative approaches to problem-solving while being capable of building general solution frameworks for common problems
- Should have some understanding of technical aspects (APIs, SDKs, etc.) in order to efficiently structure & update technical documentation
- Result-driven, ambitious, and action-oriented
- Good planner, able to predict outcomes and evaluate risks early on
- A creative and driven individual
- The ability to think critically and analytically
- Flexibility and adaptability
- Detailed and quality-oriented
- Process-driven & structured
Qualification
- Current BE or outgoing BE students with specialization in ECE, EEE, Mechanical, Mechatronics, or any other relevant field
- Should be available full time
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