Associate Manager, Digital (Purina)

Location: Cairo, Egypt

Role Purpose:

As part of the newly established MENA Digital Hub, the Digital Manager will serve as a core executional and strategic enabler for Nestlé brands across the region. This role combines hands-on digital execution, strategic consulting for brand teams, data-led decision making, and cross-market governance. The Digital Manager will help standardize best practices, elevate digital maturity, and ensure a seamless rollout of campaigns across touchpoints. This is a pivotal role in ensuring Nestlé brands win in the digital space.

Expanded Scope of Responsibilities:

1. Brand Strategy Partnership

• Co-create brand digital strategies aligned with business objectives across awareness, consideration, conversion, and loyalty.
• Serve as the digital counterpart to brand managers, helping translate business challenges into digital opportunities.
• Lead strategic planning sessions with brand and cluster teams to assess needs and define executional priorities.

2. Digital Execution

• Serve as the primary point of contact (POC) for all digital execution topics across assigned brands, including Search, CRM, Data, Website, Digital Governance, and Performance.
• Oversee and drive the end-to-end execution of omnichannel digital campaigns across platforms such as Meta, YouTube, TikTok, Snapchat, Search, Display, and CRM.
• Lead the development and execution of SEO/SEM strategies with agencies, including keyword architecture, search ad performance, and landing page optimization and approvals.
• Manage website-related digital delivery by supporting content audits, enforcing SEO and tagging hygiene, and coordinating CMS activities in alignment with brand content pillars and templates.
• Act as the key liaison for CRM activations—collaborating with data teams to deploy personalized journeys, enrich audience segments, and enable precision targeting through first-party and platform data.
• Ensure all campaigns and digital initiatives adhere to governance protocols, including standardized naming conventions, tagging frameworks, and alignment with brand-specific digital playbooks.
• Customize campaign executions to meet market-specific needs while maintaining compliance with global and regional Nestlé guidelines.

3. KPI Governance and Performance Tracking

• Oversee KPIs per campaign/touchpoint with clear measurement frameworks.
• Monitor performance dashboards, derive insights, and recommend optimizations.
• Deliver monthly and quarterly reviews across campaigns, brands, and markets.

4. Capability Building & Knowledge Sharing

• Conduct digital trainings for brand teams and contribute to the Digital educational roadmap.
• Lead use case documentation, success story collection, and internal knowledge sharing.
• Contribute to the development of brand-specific Digital Guidebooks.

5. Cross-Functional Collaboration

• Work closely with IT, Media, Content, Ecommerce, and Consumer Engagement teams to align on execution.
• Act as a connector between Global, Zone, Market, and Cluster teams for any digital requirements.
• Provide input on digital transformation projects, innovation pilots, and tool integrations.

6. Governance, Tools & Process Standardization

• Enforce digital hygiene: proper tagging, UTM parameters, naming conventions, as per the global guidance.
• Support digital audit reviews and MENA-wide reporting consolidation.
• Help standardize ways of working across agencies, markets, and platforms.

• 3-5 years of experience
• Digital marketing experience in a must
• CRM Experience is preferred
• Excellent communication skills
• FMCG background is a plus