Marketing Manager

Company Name: InstaCódigo

Industry: Software Development

Location: 6th of October, Giza, Egypt

Working Hours: 00:09 AM – 00:05 PM

Position: Marketing Manager

Duties:

· Develop and execute the overall marketing strategy aligned with the company’s business goals

· Plan and manage integrated campaigns to generate leads, build brand awareness, and support product launches

· Define and track key performance indicators (KPIs) for marketing effectiveness

· Lead and mentor a marketing team including content creators, designers, media buyers, and moderators

· Assign tasks, set deadlines, and ensure timely execution of campaigns and deliverables

· Supervise all digital marketing channels (social media, email marketing, SEO, PPC, YouTube, LinkedIn, etc.)

· Review and optimize ad performance, website traffic, and lead generation funnels

· Ensure consistency in brand voice, messaging, and visuals across platforms

· Oversee the creation of high-quality content (posts, blogs, videos, case studies, landing pages) tailored to the tech/software audience

· Maintain and evolve the brand identity across all marketing materials

· Approve content calendars and campaign briefs

· Launch and monitor product marketing, event marketing, or seasonal promotions

· Run email campaigns, product webinars, and nurture sequences to convert leads into clients

· Conduct regular market research and competitor analysis to identify trends and opportunities

· Create weekly/monthly reports on campaign performance, lead quality, website traffic, and ROI

· Allocate and manage the marketing budget effectively

· Track spending and ensure campaigns are cost-efficient and goal-driven

Qualifications:

· Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

· Master’s degree or MBA is a plus (especially with a focus on tech or digital marketing)

· 3–5+ years of experience in marketing, with at least 2 years in the software/tech/SaaS industry

· Proven track record of running successful B2B marketing campaigns (lead generation, brand building, or product launches)

· Experience managing cross-functional marketing teams or working closely with product/sales teams

· Proficiency in marketing tools like: Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, Google Analytics, Hotjar, SEMrush, or similar tools, Email marketing platforms (e.g., Mailchimp, HubSpot, Sendinblue), CRM tools (e.g., HubSpot, Zoho, Salesforce)

· Familiarity with SEO/SEM, content marketing, social media strategy, and conversion funnels

· Strong leadership and team management abilities

· Strategic thinker with a results-driven and analytical mindset

· A passion for technology and staying up to date with software marketing trends

Compensations & Benefits:

· Competitive monthly salary based on experience and industry benchmarks

· Performance-based bonuses tied to lead generation, campaign success, and ROI

· Annual raise or promotion opportunities based on KPIs and team impact

· Clear growth path to Head of Marketing

· Flexible working hours

· Recognition programs and employee of the quarter/year awards

Call to Action: If you are interested, send your resume to (menna.omran@instacodigo.ae) mentioning the job title in the subject line.

Job Type: Full-time