Associate Manager Loyalty Products - Digital Banking Group

Job Responsibilities:

• Manage the overall loyalty program strategy, including program design, implementation, and ongoing enhancements.
• Support the analysis of market trends and customer feedback to inform loyalty program features and benefits.
• Collaborate with cross-functional teams to launch new initiatives that enhance customer engagement and loyalty.
• Monitor and evaluate program performance against KPIs, making strategic recommendations for improvements.
• Assist in executing marketing campaigns related to loyalty initiatives to maximize customer participation and satisfaction.
• Ensure the program aligns with overall business objectives and enhances profitability.
• Obtain necessary approvals for program changes or enhancements through the appropriate governance structure.
• Review and optimize processes and policies related to the loyalty program in line with regulatory requirements and audit findings.
• Conduct pricing analysis for loyalty program offerings, utilizing market research data and customer insights.
• Assess competitive loyalty programs to ensure our offering remains innovative and appealing.
• Maintain up-to-date knowledge of industry trends by attending workshops, engaging in professional networks, and participating in industry conferences.
• Foster a motivated team environment where all members understand and align with the bank’s mission, vision, and values.
• Perform any additional tasks as assigned by senior management as needed.

Required Skill Set:

• Strong product development and project management skills.
• Leadership and team-building abilities, with exceptional interpersonal and communication skills.
• Proven experience in relationship-building with internal and external stakeholders.
• Collaborative team player who thrives in a cooperative environment.
• Knowledge of customer loyalty strategies and industry best practices.
• Ability to conduct market research to identify customer needs and preferences.
• Strong analytical and critical thinking skills with the ability to manage multiple priorities.

Qualification:

Master’s Degree from a reputed university preferably MBA in Marketing, Banking & Finance.

Experience Required:

Preferably 5 years plus experience in relevant field.

Location:

Lahore