Create engaging and thought provoking content to support the company s storytelling and thought leadership goals
Develop and execute a comprehensive thought leadership content strategy aligned with business priorities
Own the end to end creation of blogs POVs whitepapers case studies website content and other long form assets
Collaborate with stakeholders to ensure content is aligned with the brand s voice and resonates with target audiences and ghostwrite articles opinion pieces and more for senior leadership
Translate complex business technology and industry themes into insightful well structured content
Manage and mentor external writers and content agencies to ensure quality consistency and adherence to brand voice
Track progress regularly and share structured updates with relevant stakeholders
Soft Skills
Strong writing editing and storytelling abilities to craft compelling narratives
Exceptional communication and interpersonal skills and an ability to collaborate effectively across global teams
Creativity and strategic thinking to drive brand impact and thought leadership
Taking ownership with a go getter attitude
Ability to handle pressure and manage multiple projects with a proactive and results driven approach
Analytical skills and ability to connect the dots
Attention to detail
Required Qualifications
Bachelor s or Master s degree in English Communications Journalism Marketing or related field
7 10 years of relevant experience in content development preferably in B2B or enterprise environments
Exposure to IT ITeS BPO industries or similar sectors is an advantage