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Associate Media Manager, Strategic Customers
Post Consumer Brands is seeking an Associate Media Manager to help build and execute data driven digital marketing programs in emerging retail media for Target, Kroger, Albertson’s, and Dollar General. Planning, measuring and optimizing digital media programs is a key part of this role, and ecommerce experience is a plus. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.
Responsibilities and Accountabilities
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Media Planning
- Digital media campaign planning, activation, and optimization across retail media tactics
- Plan retail media budgets across wide variety of retail media channels including Target, Kroger, Albertson’s, and Dollar General.
- Lead retail media capabilities evaluations and provide recommendations for future spend
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Media Measurement
- Outline measurement goals for media spend across subset of retail partners
- Translate data into actionable insights, identifying opportunities and risks
- Assess media performance on key e-commerce metrics (ROAS, iROAS, influenced sales) and communicate impact of programs to the broader organization
- Continuously monitor and analyze programs, improving upon the understanding of audiences and identifying opportunities to increase impact
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Creative Strategy
- Creative approach and execution for paid media across multiple e-commerce channels
- Support creative process flow for retail media: initial requests, feedback, internal & external reviews, deployment
- Lead process for creative optimizations & testing strategies, including A/B testing
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Strategic Collaboration
- Work with cross-functional teams including Brand, Sales, & MarComm
- Combine brand insights with sales priorities & deploy into digital media investments
- Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs
- Educate partners on the changing landscape of digital & retail media
Education
- BA required. Marketing, Communications, or Journalism preferred.
Experience
- 2-5 years marketing, media planning, and/or strategy experience
- Ecommerce experience required
- Digital experience on agency or client side required
- Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
- Transparency: are direct, factual, and straight-forward
- Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
- Critical thinker with strong, proven analytical skills
- Detail oriented with excellent organizational skills
- Experience in multiple digital media channels, search, programmatic and social experience preferred
- The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
- Excellent written, communication, and presentation skills
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