Associate SEO

Key Responsibilities

1. SEO Execution

• Implement on-page and off-page SEO activities across multiple product categories.
• Support monthly targets for organic traffic, keyword rankings, and lead generation.
• Optimize meta tags, headers, URLs, and internal linking structures.

2. Technical SEO Support

• Conduct basic site audits to identify issues related to crawlability, indexation, and page performance.
• Coordinate with the tech and design teams to implement technical fixes.
• Assist with schema markup updates, sitemap submissions, and monitoring of Core Web Vitals.

3. Content Optimization

• Perform keyword research and competitor analysis to support content development.
• Optimize blog posts, landing pages, and program descriptions for SEO.
• Update existing content to maintain relevance and improve ranking potential.

4. Analytics & Reporting

• Track key metrics such as traffic, impressions, CTR, bounce rate, and keyword movement.
• Use tools like GA4, GSC, and SEMrush/Ahrefs to extract insights.
• Prepare weekly/monthly performance reports for internal teams.

5. Collaboration & Coordination

• Work closely with content writers, designers, and marketing teams to support SEO-led initiatives.
• Support link-building and outreach activities.
• Share data insights and identify opportunities for optimization.

6. Trend Monitoring

• Stay updated with basic SEO best practices, Google algorithm updates, and industry trends.
• Explore the use of AI tools for content optimization and workflow automation.

Candidate ProfileQualifications & Experience

• 1–3 years of hands-on SEO experience (EdTech experience is a plus).
• Good understanding of keyword research, on-page SEO, and basic technical SEO.
• Familiarity with WordPress or any major CMS.
• Basic understanding of HTML/CSS is an added advantage.
• Strong analytical and communication skills.

Tools & Platforms

• SEO Tools: Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, Screaming Frog.
• AI Tools: ChatGPT, Surfer SEO, Jasper, or similar.
• Project Management: Asana, Trello, Notion (preferred but not mandatory).

Why Join Xylem Learning?

• Work with a fast-growing EdTech brand impacting learners across India.
• Collaborate with experts in content, tech, and digital marketing.
• Gain exposure to large-scale SEO projects and cutting-edge tools.
• Strong learning, mentorship, and career growth opportunities.

Job Type: Full-time

Pay: From ₹20,000.00 per month

Work Location: In person