Associate UX Content Strategist

Job Profile:

Outreach and Marketing Specialist 2

Job Family:

Outreach and Marketing

Time Type:

Full time

Max Pay – Depends on experience:

$72,000.00 USD Annual

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:

Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile Summary:
Responsible for creating intermediate to complex marketing campaigns and initiatives to promote the institution's programs, events, and brand.

Job Description:

Are you curious about how content strategy and AI can shape better digital experiences? Do you thrive in creative, collaborative environments and love learning new skills? Then keep reading below for this exciting Associate UX Content Strategist opportunity!

EdPlus at ASU is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural and overall health of the local, national and international communities served by ASU.

Want to know more about working at EdPlus?

We’re seeking a curious, passionate and adaptable Associate UX Content Strategist to join the Strategic Communications and Content Operations team. You’ll support the AI Content Strategy part of the team by creating, editing and maintaining digital content across ASU Online and other products. At the same time, you’ll be learning content strategy, systems thinking, content governance and AI-driven approaches to content creation and management.

This role is ideal for a strong writer who is ready to expand knowledge and experience in strategy and innovation. You’ll have the opportunity to grow your skills in a variety of work across the AI Content Strategy team while contributing to digital experiences that make a meaningful impact in helping students access higher education.

Essential Duties:

• Create, edit and optimize content across ASU Online’s website and digital experiences, including program pages, blogs, landing pages and email campaigns.

• Support content strategy and execution for marketing campaigns, the ASU undergraduate application, and partnership projects.

• Edit content for quality and consistency, ensuring every piece meets brand, voice, tone, accessibility and style standards.

• Partner with UX designers, product managers, SEO strategists, developers, campaign managers and other cross-functional roles to create content that supports the user journey, strengthens the brand and aligns with business goals.

• Use UX research, SEO insights and other data to identify and implement content improvements that enhance content quality, performance, accessibility and usability.

• Assist with maintaining content systems, including content libraries, the Guru knowledge base and the ASU Online CMS (Drupal).

• Assist with A/B testing, message testing and content experiments to identify what content most effectively engages students and improves performance.

• Collaborate with teammates to keep content documentation up to date, including style guides, messaging frameworks and process documents.

• Participate in developing, maintaining and optimizing governance workflows and content processes.

• Stay current on content and UX best practices and help champion clear, strategic, brand-aligned and user-centered content across projects.

• Support the testing and maintenance of custom AI content tools, including related prompt libraries, templates and documentation.

• Learn and apply new approaches in content strategy, AI and other emerging technologies to help create more efficient and personalized content experiences for students while maintaining quality and brand standards.

• Assume additional duties or projects as assigned.

NOTE : This is not a fully remote position. Must be able to reliably commute to Scottsdale AZ.

Desired Qualifications:

• Bachelor’s degree or higher in a related field.

• Demonstrated excellent writing and editing skills, including the ability to simplify complex information and create clear, engaging content for diverse audiences.

• Evidence of basic understanding of UX principles, accessibility and SEO best practices.

• Demonstrated strong interest in content strategy, user experience, content systems and emerging technologies, such as AI.

• Proven ability to collaborate effectively with cross-functional partners, including design, product, SEO and marketing teams.

• Demonstrated strategic mindset with curiosity about using research, data and testing to improve content performance.

• Evidence of familiarity with content management systems (Drupal preferred), design tools (Figma preferred), project management software (Jira preferred) and collaboration tools (FigJam, Coda, Slack, etc.)

• Demonstrated curiosity and willingness to learn new technologies, tools and skills, including AI-assisted methods for content creation and optimization.

• Demonstrated collaborative and proactive abilities, with strong communication skills and a growth mindset.

• Demonstrated strong organizational skills and the ability to balance multiple priorities in a fast-paced, dynamic environment.

• Demonstrated enthusiasm for higher education and a deep commitment to ASU’s Charter and mission to expand access and student success.

NOTE: Please answer the following questions in your cover letter to help us understand your fit for the role:

• Describe a project where you wrote or optimized content that helped an audience better understand a complex topic or take an action. What was your approach?

• Tell us about a project where you worked with teammates from different disciplines (design, development, product, marketing, etc). How did you collaborate to solve a problem or improve a digital experience?

• What excites you most about how AI and technology are shaping the future of content strategy?

Salary & Benefits:

$54,600 - $72,000 per year; DOE

ASU offers a total compensation package that includes valuable employee benefits.

• Healthcare

• Financial Security

• Retirement

• Family Resources

• Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)

• Discounts

Working Environment:

Your desk will be in the beautiful, cutting-edge, and collaborative workspace at SkySong, the ASU Scottsdale Innovation Center. The Center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

EdPlus at ASU supports flexible work options, ranging from alternate work schedules to hybrid remote work schedules, subject to approvals per ASU policy. (This is NOT a fully remote position.)

Applicant must be eligible to work in the United States. EdPlus at ASU will not be a sponsor for this position.

Department Statement:

EdPlus defines itself through a culture of curiosity, risk-taking and refusing to accept the status quo. As a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education, our commitments support the University charter. ASU is a national service university and aspires to accelerate positive social outcomes through the seamless integration of cutting-edge technological innovation and scalability.

EdPlus employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture. Our innovative approach drives outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bold.

EdPlus at ASU

Driving Requirement:

Driving is not required for this position.

Location:

Off-Campus: Scottsdale

Funding:

No Federal Funding

Instructions to Apply:

Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub.

Please use the link below to log in using single sign-on.

https://www.myworkday.com/asu/d/inst/1$9925/9925$18637.htmld

To be considered, your application must include all of the following attachments:

• Cover letter

• Resume or CV

Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name.

Please ensure your resume includes all employment information in month and year format, for example 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered.

Important: Do not withdraw your application to make edits. Once an application is withdrawn, it cannot be edited, reactivated, or replaced with a new submission. If you have questions or need assistance, please contact HR Talent Acquisition before the posting close date to request edits.

Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience.

Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete.

ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf . You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources .

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:

A fingerprint check is not required for this position.