We are seeking a collaborative leader with significant experience leading strategic communications, media relations, and reputation management within complex, high-visibility organizations. This executive role serves as a university’s spokesperson and primary reputation promoter and guardian, shaping how NC State engages with news media, navigates complex issues, and translates research and institutional impact into clear public understanding.
This is a role where steady judgment, sound decision-making, and clear communication in fast-moving, high-pressure environments are essential. As a leader in this position, you will build trust through transparency and consistency when circumstances are evolving and visibility is high. You will foster alignment across internal partners, media, and executive stakeholders, ensuring clarity in moments of complexity and providing confident direction that strengthens institutional credibility and response.
Through a responsive, relationship-driven approach, you will strengthen the university’s readiness and performance in high-stakes environments. You will build and sustain a robust network of media relationships at the local, national, and global level—securing credible earned coverage that positions NC State as a trusted source of expertise and innovation. Overseeing Public Relations, Strategic Communications and Media, and Research Communications, you ensure the university’s “Think and Do” impact is communicated with clarity, coherence, and purpose.
Key responsibilities fall within the five core functional areas outlined below.
Strategic Media Relations & Brand Visibility
- Build and sustain relationships with local, national, and international media to elevate NC State expertise and research.
- Lead proactive storytelling that highlights student success, faculty achievement, and institutional and research impact.
Oversee news operations, ensuring timely, accurate, and high-quality news content.
Issues Management & Crisis Communications
- Lead crisis and issues management with clarity and composure in high-pressure situations.
- Advise university leadership on emerging issues, reputational risk, and sensitive communications.
Coordinate cross-campus response to ensure aligned and consistent messaging during critical incidents.
Research Communications & Impact Storytelling
- Translate complex research into clear, compelling narratives that demonstrate public value.
Partner with research leadership to increase visibility in prestige, trade, and industry media.
Executive Communications & Thought Leadership
- Shape leadership messaging, including speeches, op-eds, and institutional narratives.
Align executive communications with broader reputation and media strategy to ensure consistency and trust.
Collaboration & Culture
- Collaborate and partner closely with the AVC for Brand and Integrated Strategic Operations and the AVC for Integrated Content Strategy
Develops and mentors team, with a strong focus on division-wide culture
If you are a communications leader who thrives in complex, high-visibility environments and is motivated by shaping how a major institution is understood, trusted, and represented in the public sphere, we encourage you to apply.