Audience Development Analyst

If working for an organization that supports the land and people of Israel excites you, then join us and you needn't wait another minute to change the world!

Position Overview:

Are you passionate about data, curious about what makes digital audiences tick, and eager to use insights to drive meaningful impact? Jewish National Fund-USA is seeking an analytical, detail-oriented, and insights-driven Audience Development Analyst to support our growing Communications and Marketing team.

This role is perfect for someone early in their career who loves charts and dashboards as much as they love Israel—and who wants to help shape smarter, more effective strategies for one of the most dynamic nonprofits in the Jewish world.

Reporting to the Director of Marketing Operations and working in partnership with our Social Media Associate to ensure messaging is data-informed, you'll dig into performance data from our social media channels, marketing campaigns, and PR initiatives to uncover trends, identify opportunities, and tell us what's really working. You won't be creating all the content—but you'll be the reason our content performs better every single day.

Location: NYC (in-office)

Reports To: Director of Communications

Employment Type: Full-Time

Key Responsibilities:

Data & Performance Analysis

• Track and analyze the performance of social media content, marketing campaigns, and PR efforts across platforms like Instagram, Facebook, LinkedIn, and X (Twitter).
• Identify patterns, highlight what's resonating, and flag underperforming areas to inform future content strategies.
• Create clear, visually compelling monthly and ad-hoc performance reports for the Communications team and organizational leadership.

Strategic Insights

• Translate raw data into actionable insights—helping guide what we post, when we post, and who we target.
• Collaborate with content creators, designers, and strategists to shape data-backed recommendations that improve campaign effectiveness.
• Monitor trends in audience behavior and suggest new approaches for reaching different segments, from Gen Z to legacy donors.

Campaign Evaluation & Reporting

• Track KPIs for cross-channel campaigns (organic and paid) including reach, impressions, engagement rates, CTR, and conversions.
• Evaluate and compare campaign performance over time and across different audiences.
• Work closely with PR and marketing leads to assess the impact of media placements, email blasts, and influencer collaborations.

Tools & Optimization

• Use platforms like Meta Business Suite, Google Analytics, Sprout Social, Muck Rack, or similar tools to gather and interpret data.
• Set up dashboards and tracking tools to make regular reporting easier and more efficient.
• Leverage Salesforce as a primary data source across reporting, dashboards, and campaign tracking workflows.
• Stay up to date on the latest in social media algorithms, audience targeting, and nonprofit digital engagement.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or related field—or equivalent experience.
• 1–4 years of experience in digital marketing, analytics, or audience development (internships or volunteer work count!).
• Comfortable using or learning analytics platforms (e.g., Meta Insights, Google Analytics, Sprout, Hootsuite, Meltwater, etc.).
• Strong skills in Excel/Google Sheets; experience with data visualization tools (like Looker Studio or Tableau) a plus.
• Intellectually curious with an analytical mindset for problem-solving and storytelling through data.
• Strong communication skills—you can translate numbers into plain English.
• Passion for Israel, Zionism, and the mission of Jewish National Fund-USA.

Bonus Points If You:

• Have experience measuring the performance of social media and PR efforts.
• Know your way around UTM parameters, dashboards, or segmentation tools.
• Are familiar with Jewish National Fund-USA's mission and values.

Why You'll Love It Here

• Be part of a mission-driven organization making a real impact in Israel and Jewish communities around the world.
• Receive exciting professional development opportunities to further leverage your analytical skills.
• Collaborate with a creative, supportive, and passionate team that values data-driven thinking.
• Grow your career in digital strategy while supporting a cause that matters.

Perks:

• Days off for all work-prohibitive Jewish holidays, in addition to the secular US holidays
• 3pm close-of-business on Fridays
• Flexible expense reimbursement for mileage and donor meetings
• Top-notch healthcare (including dental and vision)
• Parental Leave policy
• Employer-paid life insurance
• Employer-paid short and long-term disability
• 403(b) with generous 10.5% employer contribution
• Opportunities to travel to Israel

Compensation:

$50,000-65,000

Pay Type:

Salaried

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role.

WHAT WE DO

Jewish National Fund strives to bring an enhanced quality of life to all of Israel's residents and translate these advancements to the world beyond. JNF is "greening" the desert with millions of trees, building thousands of parks across Israel, creating new communities and cities for generations of Israelis to call home, bolstering Israel's water supply, helping develop innovative arid agriculture techniques and educating both young and old about the founding and importance of Israel and Zionism. JNF is the single largest provider of Zionist programs in the U.S. Its work is divided into seven program areas: Forestry & Green Innovations, Water Solutions, Community Building, Zionist Education & Advocacy, Research & Development, Heritage Sites, and Disabilities & Special Needs.

SINCE 1901, JNF HAS:

• Planted more than 250 million trees
• Built over 250 reservoirs and dams
• Developed over 250,000 acres of land
• Created more than 2,000 parks
• Provided the infrastructure for over 1,000 communities
• Connected thousands of children and young adults to Israel and their heritage

Jewish National Fund prides itself on honoring the pioneers of the past and celebrating their spirit by continuing the pioneering tradition in the areas of technology, environmental progress, community development, water renewal and building the land of Israel for many years to come.

Jewish National Fund affirms the bonds of the Jewish family with their strength of unity, the understanding that each member can make a difference and the collective power to build prosperity, develop innovative solutions and promote the greater good.

OUR CREDENTIALS & PARTNERSHIPS

A registered 501(c)(3) organization, Jewish National Fund is recognized as a 4-star organization by Charity Navigator, America's leading independent charity evaluator, for its sound fiscal management, accountability, and transparency. JNF has also been rated a top charity by the American Institute of Philanthropy and meets the 20 rigorous standards of the Better Business Bureau (BBB) Wise Giving Alliance, and the transparency standards of Tzedakah, Inc. No other Jewish organization meets all these standards.

OUR CULTURE

We are ViZion-driven relationship-based, fast-paced, and Positively Israel!

OUR CORE VALUES

Be Bold: Beyond. We are proud and passionate, vocal, and visionary about Israel and Zionism. We pride ourselves on our out-of-the-box thinking and the great things it accomplishes for the land and with the people of Israel.

Belong: Stay long. We are an inclusive and diverse workplace welcoming and respecting all cultures, ages, religions, ethnicities, genders, orientations, and physical abilities. Understanding that a work-life balance is crucial to the success of our organization, we are empathetic, understanding, caring, appreciative, and respectful of one another as we strive to develop and retain our professionals and donors for the long-run.

Be Inscribed: Be the Impact. To walk in the land of Israel and see the impact of our work instills the greatest sense of fulfillment. We strive for each employee to make their mark, leave their footprint, be heard, and feel relevant as together we help ensure the vibrancy of Israel for the next 100 years. We plant the future, not just trees.

Be Kind: Act with Chesed. At JNF-USA we do not underestimate the power of kindness. We use recognition and praise to motivate teams, individuals, donors, and stakeholders. We are proud of our please and thank you's. We listen and lend a helping hand when a co-worker is challenged. Whether random or deliberate acts, kindness is a key ingredient to our positive workplace and mindset.

B'Yachad: Together. Great collaboration between our employees, donors and affiliates in Israel is a priority: everyone matters no matter their role. We recognize that open and inspirational communication, teamwork, and collegiality is a force multiplier in reaching our goals, mission, and vision. Jewish National Fund-USA exemplifies the power of unity.