Audience Development Manager

Condé Nast is a global media company, home to iconic brands including Condé Nast Traveller, AD, Vogue, GQ, The New Yorker, Glamour, Vanity Fair and Wired, among many others. The company's award-winning content reaches 88 million consumers in print, 419 million in digital and 432 million across social platforms, and generates more than 1 billion video views each month.

The company is headquartered in London and New York and operates in 32 markets worldwide, including China, France, Germany, India, Italy, Japan, Mexico & Latin America, Middle East, Spain, Taiwan, the U.K. and the U.S, with local licence partners across the globe.

Condé Nast Middle East is dedicated to producing high-quality, compelling content that connects with Middle East's most influential audiences. Our vision for our workplace is one that is centred on transparency and respect and with values that bring forward the best in all of us. We are committed to creating a culture where diverse voices and perspectives are encouraged and respected, and where all employees are equally supported in developing their careers - where people can truly be themselves and achieve their best.

Audience Development Manager

The Audience Development Manager reports to the Global Director of Audience Development and implements the audience growth and content distribution strategy that extends the reach and amplification of content, particularly across social, SEO, email, partnerships and other multi-platform channels for WIRED in the Middle East.

This person ensures the Audience Development and Editorial teams deliver the audience that the business needs so that WIRED Middle East can retain their leadership position in a competitive landscape. This person grows audiences – to our websites, to social, to video, and newsletters – and ensures they are the 'right' audiences so that consumer and commercial revenue teams can deliver against their targets and ambitions.

The ideal candidate is passionate about digital media and is comfortable working at the intersection of editorial, audience development, product, and consumer marketing. They will sit alongside editors and be pivotal in enabling the success of the newly evolved teams.

Responsibilities:

• Help develop global audiences to enable us to achieve our commercial and consumer revenue ambitions.
• Implement the Global Aud Dev & Social strategy, adapting it for the market and culture. The strategy will be multiplatform, including but not limited to website, newsletter, social, partnerships, and video.
• Execute the distribution strategy for newsletters, working with the editorial teams for daily newsletter content curation, and test content, subject lines, and other variables to optimize results.
• Partner with editorial teams to achieve editorial excellence across our newsletter products, focusing on voice, originality, and accuracy. The right candidate will also know how to incorporate strong visuals—illustration, graphic design, and photography—into our newsletters and will have sharp ideas about how to make them more engaging to our readers.
• Master the site’s web analytics and existing email acquisition tools, and excel at identifying opportunities for growth based on data and industry trends.
• Analyze social engagement data, identifying social trends in audience interactions and planning digital campaigns to build community online.
• Coordinate effective promotion of subscriber acquisition through social media strategy, on-site placement, and partner relationships.
• Provide actionable insights to content teams daily, monthly, and quarterly so editors understand what’s resonating – and what’s not resonating.
• Support the execution of distribution strategies for global and local stories (cover reveals, cover interviews, tentpole events).
• Work with the central SEO team to guide SEO evergreen updates, SEO cleanups, and redirects with editorial teams, and maintain day-to-day SEO best practices in conjunction with the editorial team.
• Collaborate with teams to strengthen consumer revenue initiatives (such as memberships, events, commerce).
• Identify new content, platform, and marketing opportunities based on emerging digital trends, competitive business intelligence, and consumer insight.

Qualifications:

• 5+ years of experience in the media and entertainment industry, digital advertising agency or online marketing, advertising, or publishing organization, with a thorough understanding of online business models and strategies.
• Proven ability to grow audiences through SEO, social media, and newsletters.
• Inspirational and effective line management skills, with a knack for finding inefficiencies and creating collaborative workflows.
• Experience with Sailthru (or a similar ESP), Parse.ly, and Google Analytics (or a similar analytics platform).
• Previous experience in successfully creating, executing, and analyzing A/B test strategies across platforms.
• Ability to articulate clearly and present to editorial colleagues and all levels of management.
• Entrepreneurial, and digitally savvy, with exceptional analytical, quantitative, problem-solving, and critical thinking skills.