Auto Digital Marketing Manager

Automotive Digital Marketing Manager

Income Range: $85,000 to $125,000+
Commensurate with Experience

5+ Years in Automotive Digital Marketing Leadership, with Multi-Location Experience

Don’t Miss Out on this Unique and Rare Opportunity!

West Herr Automotive Group Digital Marketing Manager – Multi-Location Automotive Group

Key Responsibilities:

• Develop and implement a cohesive digital marketing strategy for all rooftops.
• Align campaigns with corporate objectives while tailoring for local market needs.
• Utilize AI-driven analytics, marketing automation, and personalization tools.
• Implement advanced attribution modeling and event-based analytics for ROI tracking.
• Optimize for emerging search technologies and voice/AI-driven customer interactions.
• Deploy programmatic advertising, dynamic retargeting, and video-first strategies.
• Ensure mobile-first, fast-loading websites with optimized Vehicle Detail Pages (VDPs).
• Drive local SEO dominance and manage online business profiles for all locations.
• Oversee multi-channel campaigns (search, social, video, display) with data-driven optimization.
• Build a cohesive social presence with engaging content and video storytelling.
• Deliver monthly dashboards with actionable insights for leadership.

Key Performance Indicators (KPIs):

• Cost per lead (CPL) and cost per acquisition (CPA).
• Appointment set-to-show rate and conversion ratio, by source
• Engagement rate, average session duration, and VDP views.
• CTR, impression share, and cost-per-conversion for paid campaigns.
• Engagement rate, follower growth, and review response rate.
• Gross Profit Per Unit (GPU) and marketing ROI across rooftops.
• Achieve improvement in marketing ROI through data-driven strategies.
• Increase qualified lead volume year-over-year.
• Ensure mobile optimization and 90+ Google Page Speed score for all sites.

• Bachelor’s degree in marketing, business, or related field; MBA preferred.
• 5+ years in automotive digital marketing leadership, with multi-location experience.
• Expertise in SEO, SEM, social advertising, analytics, and marketing automation. Understanding of GEO and consistent curiosity to ensure expertise exceeds pace of new technology
• Strong analytical skills and ability to manage $5M+ annual budget.

• Google Ads & Analytics certifications. As well as certifications in Digital Marketing Strategies: Data, Automation, AI, and Analytics
• Experience with advanced attribution and omnichannel marketing strategies.
• Familiarity with automotive retail platforms and inventory management systems.