Automation Excutive-Whatsapp Marketing

Job Title: WhatsApp Automation Executive

Experience Required: 0-1 Year
Location: Noida Sector 16
Company: IMTS Institute

Job Overview

The WhatsApp Automation Executive will manage, monitor, and improve all WhatsApp-based communication systems used for student inquiries, lead follow-ups, admission support, and automated messaging. The role ensures smooth functioning of WhatsApp APIs, chatbots, templates, and student query workflows.

Key Responsibilities1. WhatsApp Automation Setup & Management

• Manage WhatsApp Business API and automation tools (Interakt, WATI, etc.).
• Create and update automated message flows for inquiries, admissions, counselling, and follow-ups.
• Ensure all WhatsApp templates are approved, active, and functioning properly.
• Maintain FAQ lists and chatbot responses for student support.

2. Lead Handling & Response System

• Set up instant automated replies for new leads (course details, fees, admission steps).
• Ensure every inquiry receives correct and timely automated information.
• Monitor response accuracy and reduce reply delays.

3. Daily Monitoring & Issue Handling

• Track message delivery, read rates, failed messages, and API issues.
• Resolve errors such as template rejection, number blocking, or message not sending.
• Coordinate with the technical team if API or automation services face downtime.

4. Student Support & Communication

• Manage automated reminders related to:
• Admission deadlines
• Fee payment reminders
• Document submission
• Counselling schedules
• Ensure students receive accurate information through automated WhatsApp communication.

5. Reporting & Analysis

• Prepare daily and weekly WhatsApp performance reports (sent, delivered, read, replied).
• Analyse student queries to improve chatbot flows.
• Provide insights on student activity, peak engagement time, and frequently asked questions.

6. Template Management

• Create and update WhatsApp message templates for:
• Marketing campaigns
• Admission updates
• Announcements and alerts
• Submit templates for approval and track rejection issues with solutions.

7. Coordination & Team Support

• Work closely with counselling, admissions, and marketing teams to update messages and flows.
• Update WhatsApp communication based on new courses, fee changes, and admission rules.
• Coordinate with the design/content team for creatives used in WhatsApp communication.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹28,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Provident Fund