Automotive Content Specialist

Automotive Content Specialist – C-4 Analytics

The ideal candidate understands the benefits of in-person teamwork and is available to work from our office a minimum of three days per week

C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. We are currently hiring for an Automotive Content Specialist - Wakefield, MA as we look to expand our team and support our growing roster of local and national clients.

If you are unable to complete this application due to a disability, contact this employer to ask for accommodation or an alternative application process.

Who We're Looking For: Automotive Content Specialist - Wakefield, MA

We’re looking for a high-output, automotive-obsessed Content Specialist to take full ownership of the narrative for a dedicated portfolio of C-4 Analytics' clients. This isn’t a passive writing role; it’s a do-the-work, master-the-niche, drive-the-rankings position where you act as the in-house expert. You’ll be responsible for producing and editing high-impact on and off-site copy, conducting deep SEO research, and ensuring every word is compliant with ever-shifting OEM programs and industry trends. You’ll operate as the bridge between technical automotive concepts and compelling consumer copy, captivating everyone from the casual car-shopper to the hardcore enthusiast.

You’ll thrive in a high-velocity environment, producing clean, original material under consistent deadline pressure with minimal supervision. This role requires a modern approach to content; you should be comfortable leveraging LLMs and AI assistants to scale your output while maintaining the essential human oversight and "feel" that defines our brand. Reporting to the Director of Content, you’ll stay ahead of SEO best practices and communicate clearly across departments to demonstrate the tangible value of your work. If you have a passion for all things automotive and the discipline to break down nuanced marketing compliance into winning content, you’ll do well here.

A day in the life of an Automotive Content Specialist: Wakefield, MA

• Content Production & Deadline Management: Manage shifting daily, weekly, and monthly deadlines to produce high-quality onsite, social, and offsite content for a dedicated client portfolio.
• Strategic Copywriting & AI Integration: Blend your personal voice with agency style to create engaging copy across digital formats, leveraging LLMs to scale production while maintaining rigorous human oversight to correct for inaccuracies.
• SEO Strategy & Audit Oversight: Execute Phase I site audits and strategic SEO rewrites for new and existing clients, staying ahead of trends to refine department-wide strategies and best practices.
• Compliance & Industry Authority: Ensure all content aligns with OEM partner requirements and keep the team informed on emerging automotive trends, model releases, and branding updates.
• Quality Control & Mentorship: Edit team-wide content according to AP Style, develop internal blueprints and compliance guides, and champion a team specialty such as training, social media, or niche technical expertise.
• Operational Agility: Support broader agency initiatives by performing other duties as assigned to ensure the continued growth and success of the Organic Media Team.

What you’ll need to succeed:

• Bachelor’s Degree in Journalism, Communications, Marketing, English, or a related field.
• 3+ years of experience in automotive, agency, marketing, or AdTech environments.
• Experience using LLMs and AI assistants to augment and scale content production while maintaining high-quality natural writing and editing standards.
• Strong understanding of SEO best practices and basic website functionality, with the ability to reach intermediate proficiency within 90 days.
• Mastery of AP Style and extensive experience with professional peer editing and content review.
• An equivalent combination of education and training that provides the required knowledge and skills to perform the essential functions of the role.
• Excellent skill in managing multiple programs and projects simultaneously while maintaining strong organizational and time management standards.
• Strong oral and written communication skills with specific training in interpersonal dynamics and a focus on providing clear, concise information.
• Ability to produce creative marketing copy across diverse styles and formats, ranging from formal site rewrites to informal eBlasts and casual social media posts.
• Willingness to ask critical questions, flag potential workflow issues, and follow established processes to ensure project success.
• Highly organized with a disciplined approach to managing nuanced tasks and strict deadlines.

Compensation:

We offer competitive compensation commensurate with experience and qualifications. The salary range for this position is $65,000.00 - $75,000.00. The final salary will be determined based on factors such as skills, knowledge, and demonstrated expertise.

Please note that the stated salary range is flexible and negotiable based on individual qualifications and fit for the role. We encourage candidates to discuss their salary expectations during the interview process.

Flexibility:

The Automotive Content Specialist may benefit from the flexibility to work in a way that suits them best. We offer the following working options:

• Office-Based: Our modern and well-equipped office space provides a collaborative environment where you can work closely with your team, engage in face-to-face interactions, and foster a sense of community.
• Hybrid: For those who prefer a balance between office and remote work, we offer a hybrid model. This allows you to divide your time between working in the office and remotely, providing the best of both worlds.
• Remote: We understand that some individuals thrive in a remote working setup. As such, we support remote work arrangements, allowing you to work from the comfort of your own home or any location that enhances your productivity.
• We place a high value on local candidates. We are open to considering individuals who we believe have exceptional experience for remote opportunities. Even if you do not meet every qualification, we encourage you to apply.

Working at C-4 Analytics

We provide our employees with a range of benefits, including career development programs, unlimited paid time off, and additional perks. All are welcome to visit our careers and culture page for more details.

More About C-4 Analytics

C-4 Analytics takes the guesswork out of advertising. We don’t over-promise: we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, but also love Instagram and Bing. We innovate, educate and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We love the practical applications of psychology to marketing, but we aren’t above a good practical joke. We are team players, but we love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but cool, likable nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics.

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