Automotive Copywriter and Content Strategist

About the Job

We are looking for a passionate and detail-oriented automotive content professional to join our editorial and research team. The ideal candidate should have a deep understanding of the automobile industry, a flair for writing engaging and technically accurate content, and the ability to analyze emerging market trends.

You will be responsible for creating high-quality, data-driven, and SEO-optimized content that resonates with automotive enthusiasts, buyers, and industry professionals.

Roles and Responsibilities

• Research, develop, and write well-structured content on automotive topics, including new car launches,reviews, comparisons, EV technology, trends, and innovations.
• Create SEO-friendly blogs, feature articles, product descriptions, and brand copy.
• Translate complex technical specifications into clear, engaging, and reader-friendly content.
• Conduct market and competitor research to identify automotive trends, buyer preferences, and emerging technologies.
• Collaborate with design, marketing, and SEO teams to align content with overall brand strategy.
• Write scripts and short-form content for videos, social media, and promotional campaigns when needed.
• Maintain consistency in tone, accuracy, and technical detail across all platforms.
• Ensure content adheres to brand guidelines, readability standards, and editorial quality.

Qualification

• Bachelor’s degree in Mass Communication, Journalism, English, Marketing, or Automotive Engineering (preferred).
• 5 + years of experience in content writing, copywriting, or editorial roles — preferably within the automotive industry.
• Strong understanding of automobiles, vehicle segments, and market trends.
• Excellent writing, editing, and research skills with a keen eye for detail.
• Familiarity with SEO tools and keyword optimization techniques.
• Ability to interpret technical data sheets and specifications.
• Proficiency in tools like Google Docs, Sheets, WordPress, or CMS platforms.

Job Type: Full-time

Pay: ₹14,903.83 - ₹49,896.95 per month

Work Location: In person