AUTOMOTIVE MARKETING MANAGER

Job Summary

• Develop and execute monthly marketing plans to increase leads, sales, and brand awareness.
• Manage online advertising (Google, Meta, TikTok, YouTube, etc.) and monitor performance analytics.
• Oversee social media accounts: create engaging content, schedule posts, and respond to customer interactions.
• Plan and coordinate dealership promotions, community events, and sponsorships.
• Optimize website and online listings (Google Business, AutoTrader, Cars.com, Facebook Marketplace, etc.).
• Manage digital reputation — monitor and respond to customer reviews on Google, Yelp, and other platforms.
• Work with sales and finance teams to align marketing campaigns with dealership goals.
• Track campaign ROI, lead sources, and conversion metrics.
• Supervise photography, video production, and other creative materials for inventory and branding.
• Stay updated on automotive trends and competitor marketing efforts.

Duties

• Develop and implement comprehensive marketing strategies across various channels, including digital, print, and social media.
• Manage SEO efforts to improve organic search rankings and drive traffic to our website.
• Oversee social media marketing campaigns, ensuring consistent brand messaging and engagement with target audiences.
• Utilize analytics tools such as Google Analytics to monitor campaign performance and make data-driven decisions.
• Create compelling content for various platforms, including blogs, email newsletters, and social media posts.
• Coordinate advertising sales initiatives and manage relationships with external vendors for print advertising and digital campaigns.
• Lead B2B marketing efforts to expand our reach within the industry.
• Implement marketing automation tools to streamline processes and enhance customer engagement.
• Conduct market research to identify trends, customer preferences, and competitive landscape insights.
• Collaborate with product management teams to align marketing strategies with product launches and updates.
• Manage budgets for marketing campaigns, ensuring effective allocation of resources.

Skills

• Proficiency in digital marketing techniques including SEO, email marketing, and performance marketing.
• Experience with multichannel marketing strategies that encompass both online and offline platforms.
• Strong knowledge of Adobe Creative Suite for creating visually appealing content.
• Familiarity with WordPress for website management and content updates.
• Understanding of HTML for basic website edits and enhancements.
• Excellent copywriting skills to craft persuasive messaging across various mediums.
• Experience in Facebook Advertising and Google AdWords for targeted ad campaigns.
• Strong analytical skills to interpret data from Google Analytics and other reporting tools.
• Ability to work collaboratively in a team environment while managing multiple projects simultaneously.
• Strong budgeting skills to effectively manage campaign expenditures. Join us as we strive to elevate our brand presence through innovative marketing solutions!

Job Type: Full-time

Pay: From $75,000.00 per year

Ability to Commute:

• Orlando, FL 32829 (Preferred)

Ability to Relocate:

• Orlando, FL 32829: Relocate before starting work (Preferred)

Work Location: In person