AVP, Digital & Social Media

Own media performance measurement frameworks across all paid acquisition channels
Define KPI hierarchies, performance thresholds, and escalation rules
Lead the always‑on testing roadmap across audiences, creatives, journeys, and funnels
Own attribution logic including MTA, MMM inputs, and incrementality testing frameworks
Translate performance and measurement signals into clear scale, pause, or stop decisions
Govern tagging standards, UTM frameworks, and measurement quality across platforms
Act as the internal authority for performance governance and measurement credibility within the Media & Performance CoE
Own testing prioritisation frameworks, including learning documentation, go / no‑go criteria, and decision closure
Ensure attribution and measurement approaches are consistently applied and well governed
This role does not focus on media execution, campaign trafficking, or standalone analytics production; its mandate is performance governance, optimisation decisioning, and measurement integrity

Qualifications

Bachelor’s degree in Marketing, Data, Analytics, Statistics, or related discipline
Professional certifications in analytics, attribution, or platform measurement preferred
8–12 years’ experience in media performance, analytics, or measurement roles
Strong experience managing cross channel performance frameworks and attribution models

Experience

Proven ability to translate data into executive level decisions and recommendations
Experience working with BI, data, and analytics teams in complex environments
Banking, fintech, or highly regulated sector experience preferred

Similar jobs

No similar jobs found