B2B Campaign Specialist / Performance Marketer

About Lucidya

Lucidya is transforming how brands connect with their audiences through AI-powered customer experience solutions. As the fastest-growing AI scale-up in the MENA region, we partner with enterprises across industries to unlock data-driven insights, fuel growth, and deliver exceptional customer engagement.

We’re on a mission to redefine customer experience, and we’re looking for ambitious talent ready to grow with us.

About the Role

We are seeking a B2B Campaign Specialist to join our Performance Marketing team and help scale our marketing engine across KSA and the wider GCC.

This is a hands-on, multi-disciplinary role where you will plan, execute, and optimize data-driven campaigns that directly impact Lucidya’s growth. Working closely with our Paid Media, Content, and Business Development teams, you’ll play a key role in driving brand awareness, lead generation, and pipeline growth.

This opportunity is ideal for a B2B SaaS marketer with 3-5 years of performance marketing or campaign management experience who is ready to step up into a bigger challenge and fast-track their path toward senior leadership.

Team Structure:

You will be part of a cohesive team built around three key functions: Brand Marketing, Product Marketing, and Performance Marketing. This position sits within the Performance engine, giving you the opportunity to contribute directly to planning and shaping our growth initiatives.

Reporting Structure:

You will report to the Senior Integrated Marketing Manager

What You’ll Do

• Campaign Management: Plan and run end-to-end B2B marketing campaigns across KSA & GCC, driving awareness, engagement, and qualified pipeline growth.
• Performance Analysis: Define KPIs, monitor performance daily, and uncover insights behind results. Improve CPL, lead quality, and ROAS through data-driven decisions.
• Cross-Functional Collaboration: Partner with Paid Media, Content, Automation, and Sales to align campaigns with messaging, objectives, and customer needs.
• Audience Segmentation & Localization: Tailor campaigns to target personas, adapting for Arabic-speaking markets and cultural nuances.
• Budget Management: Plan, manage, and optimize campaign budgets with accuracy and ROI focus.
• Creativity & Experimentation: Contribute bold ideas, test new approaches, and embrace experimentation to fuel growth.
• Market Awareness: Stay ahead of B2B SaaS marketing trends, competitor activity, and emerging best practices.

What You’ll Achieve

In the first 60 days, you will:

• Take ownership of select campaigns under supervision.
• Analyze past campaigns to identify quick wins.
• Propose and test campaign ideas tailored to Arabic-speaking audiences.

In the first 90 days, you will:

• Fully own and execute multi-channel campaigns end-to-end.
• Present performance insights and optimization recommendations to stakeholders.
• Manage campaign budgets with confidence and precision.
• Lead small-scale automation/process improvements with Marketing Ops.

Establish yourself as the go-to person for campaign execution, showing clear readiness to grow into strategic ownership.

Requirements

What We’re Looking For

• Experience: 3-5 years in performance marketing, campaign management, or demand generation, ideally in B2B SaaS or enterprise IT products.
• Regional Knowledge: Familiarity with EMEA markets and strong understanding of Arabic-speaking audiences.
• Hands-on Mindset: Proactive, analytical, and not afraid to test, learn, and iterate quickly.
• Growth-Oriented: Ambitious, curious, and eager to take on broader responsibilities as you ramp up.
• Collaboration Skills: Proven ability to work cross-functionally with Marketing, Sales, and CX teams.
• Project Management: Highly organized with excellent prioritization and deadline management skills.
• Technical Know-how (Preferred): Experience with marketing automation (HubSpot, Marketo) and CRM tools (Salesforce).
• Languages: Excellent written and verbal communication in English and Arabic.

Why Join Lucidya?

• Be part of the leading AI scale-up in MENA, shaping the future of customer experience.
• Step into a role designed for career progression into Senior Campaign Manager and beyond.
• Competitive compensation, benefits, and professional growth opportunities.

Interview Process

• Interview with our Talent Partner (MawHub) and Senior Integrated Marketing Manager
• Task Assignment
• Final Presentation Interview