B2B Channel Developer - E-Wholesale

Develop and grow the B2B E-Wholesale channel by expanding distribution, increasing sales volume, strengthening partnerships with digital wholesale platforms, and ensuring sustainable revenue growth while maintaining compliance with company commercial policies.

ABOUT YOUR NEW JOB RESPONSIBILITIES

1. Channel Development

• Develop and execute the E-Wholesale channel strategy in alignment with company commercial objectives.

• Identify and onboard new B2B digital wholesale partners and platforms.

• Strengthen relationships with existing partners to drive sustainable growth.

• Ensure full portfolio availability across the E-Wholesale channel.

2. Sales & Volume Growth

• Achieve monthly and annual sales targets (Volume, Revenue, PHY).

• Drive growth through optimized assortment, pricing, and promotional plans.

• Monitor sales performance and identify opportunities for expansion.

3. Commercial Management

• Manage trade terms, rebates, and marketing investments in line with company policies.

• Ensure proper ROI evaluation before approving any marketing support.

• Monitor pricing compliance and market competitiveness.

4. Data & Performance Analysis

• Track key KPIs such as:

• Volume growth

• Net revenue

• Distribution expansion

• Customer profitability

• Analyze platform data to optimize product visibility and sales performance.

5. Customer Relationship Management

• Build strong relationships with key B2B wholesale customers and digital platforms.

• Conduct regular business reviews with partners.

• Resolve operational or commercial issues to ensure business continuity.

6. Cross-Functional Coordination

• Work closely with finance, supply chain, marketing, and sales teams to ensure efficient operations.

• Coordinate demand planning and stock availability with supply chain teams.

Key Performance Indicators (KPIs)

• Sales volume and revenue growth

• PHY achievement vs target

• Customer acquisition in E-Wholesale channel

• Trade investment ROI

• Payment compliance and credit management

• Bachelor’s degree in business administration, Marketing, or related field.

• 0–2years of experience in FMCG sales, B2B, or channel development.

• Strong analytical and negotiation skills.

• Experience working with digital platforms or e-commerce wholesale is a plus.

HOW WE WILL SUPPORT YOU

• You’ll have a buddy who will introduce you to the business, your daily routines during your onboarding period.

• International career opportunities: As a large and expanding company, we offer unique opportunities for role changes and enriching experiences and capabilities, including cross-functional transitions and international assignments.

• 4 unique core values: Customer first, We over I, Make it simple and Deliver sustainably form the foundation of a robust culture that enables continuous and sustainable growth.

• Competitive remuneration and social package

ABOUT YOUR NEW TEAM

We are Coca-Cola Hellenic, a growth-focused consumer goods business and strategic bottling partner of the Coca-Cola Company. We bottle, distribute and sell an unrivalled range of products in 29 markets in Europe, Africa and Eurasia. As we do, we create value for all stakeholders, support socio-economic growth and build a more positive environmental impact.

We bring together more than 30,000 people from over 70 nationalities, coming from five continents. The diversity of our markets, from mature to emerging economies, provides a wide range of attractive opportunities for growth.

We nurture our talents. We give opportunities to people across all functions and levels, as well as different geographies, backgrounds and education. We are willing to take a risk on the people we believe in, even if they don’t have the perfect experience. We have faith in what every person can be.