B2B Growth Marketer

About the company:

At Appbrew, our mission is to create the best shopping experience for DTC brands globally. We are building an AI first app platform that enables brands to build high-performance, mobile apps that drive retention and revenue.

We’re backed by Accel Partners. Three years into our journey, we have managed to work with 190+ DTC brands across India, the USA, Australia, and the UK.

Role & Responsibilities:

• Plan and execute B2B outbound demand generation campaigns across email, LinkedIn, and multi-channel outreach.
• Own outbound infrastructure including inboxes, domains, warm-up, and deliverability.
• Build and manage lead enrichment, segmentation, and targeting workflows using tools like Clay.
• Set up and maintain automations using Zapier / Make to connect CRM, outbound tools, and data sources.
• Manage and maintain clean CRM data, lifecycle stages, and attribution in tools like HubSpot.
• Craft, test, and iterate outbound messaging, sequences, and offers to improve reply rates and meetings booked.
• Track, measure, and optimize outbound performance across leads, meetings, and pipeline impact.
• Collaborate closely with Sales to align on ICPs, qualification criteria, and handoff processes.
• Share regular insights on campaign performance, learnings, and optimization opportunities.

Qualifications and Skills:

• 2-3 years of experience in B2B Demand Generation, Growth Marketing, or Revenue Marketing roles.
• Hands-on experience running outbound campaigns and managing outbound tools.
• Strong working knowledge of tools like Clay, HubSpot, Salesloft, Smartlead, or similar platforms.
• Experience building automations using Make, N8N etc.
• Solid understanding of B2B funnels, ICP definition, and pipeline-driven marketing.
• Strong analytical, problem-solving, and execution skills.
• Self-motivated and comfortable working in a fast-paced startup environment.

Why should you join us?

• Be part of a fast-growing SaaS startup backed by Accel & Riverside Ventures.
• Global exposure working with clients across North America, Europe, and Asia.
• Opportunity to learn and grow in a results-driven environment.
• Competitive compensation and performance-based incentives.

Website Link: https://www.appbrew.com/

Job Type: Full-time

Pay: Up to ₹1,800,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Application Question(s):

• How many years of experience do you have in B2B Demand Generation / Growth / Revenue Marketing?
• Have you personally run B2B outbound campaigns across email and LinkedIn (multi-channel)?
• Have you worked hands-on with tools like Clay, HubSpot, Smartlead, Salesloft, or similar outbound platforms?
• Have you built or managed automations using tools like Make, Zapier, or N8N to support outbound or CRM workflows?

Work Location: In person