B2B Marketing Specialist – Academic Engagement & Branding

About Iamneo

Founded in 2016 and now part of the NIIT family, iamneo is a fast-growing, profitable B2B EdTech SaaS company redefining how tech talent is upskilled, assessed, and deployed.

Our AI-powered learning and assessment platforms empower enterprises and educational institutions to build future-ready talent at scale. We work with leading corporates like LTIMindtree, Virtusa, Tech Mahindra, and Hexaware , and partner with 150+ institutions including VIT, SRM, LPU, Sri Krishna Institutions, and Manipal .

As part of NIIT’s 40+ year legacy in learning and talent development , we bring together deep global expertise with an AI-first, product-driven approach to modern workforce transformation.

If you’re passionate about storytelling, building relationships, and driving on-ground impact , this role is for you.

🎯 About the Role

We are hiring a B2B Marketing Specialist to lead our academic engagement efforts and amplify iamneo’s brand presence in the education ecosystem. This role blends field marketing, partnerships, and brand storytelling — giving you the opportunity to own end-to-end marketing activities that directly shape our growth.

You’ll be the face of iamneo in academic circles , connecting with leaders, driving events, and building trust with institutions, while also supporting PR and branding initiatives to strengthen our visibility in the EdTech space.

🔑 What You’ll Do

• Drive outreach across engineering colleges and universities to showcase iamneo’s solutions.
• Build partnerships with TPOs, HoDs (CS/IT/AI/ML), and institutional leaders.
• Plan and execute impactful academic events – seminars, bootcamps, hackathons, placement drives, etc.
• Represent iamneo at summits, fests, and industry forums to maximize visibility.
• Build networks with training institutes, EdTech partners, and faculty influencers.
• Support branding and PR initiatives: media engagement, thought-leadership content, and storytelling campaigns.
• Work closely with sales to ensure smooth lead handoff and pipeline tracking.
  
  

💡 What We’re Looking For

• 3–6 years of experience in B2B field marketing or academic engagement (EdTech/SaaS preferred).
• At least 1 year in branding, PR, or communications.
• Strong event management and stakeholder engagement skills.
• Excellent storytelling, communication, and public speaking ability.
• Hands-on experience in PR, media, or brand communications is a plus.
• Self-driven and comfortable with frequent travel to manage campaigns on-ground.
• Fluent in English + at least one regional language (Tamil, Telugu, Kannada preferred).
• Bonus: Active academic network or experience managing PR/branding agencies.
  
  

🌟 Why Join Us?

• Be part of a fast-growing, profitable EdTech SaaS scale-up backed by NIIT.
• Take ownership of marketing initiatives that directly impact growth.
• Work at the intersection of technology, education, and storytelling.
• Build strong networks across academia and industry.
• A culture that values innovation, autonomy, and impact.
  
  

👉 If you’re a storyteller who thrives in the field, loves building relationships, and wants to shape the future of tech learning — we’d love to hear from you!

Skills: field marketing,campaigns,edtech,communication,branding,event palnning,public relations,branding & identity marketing,b2b saas