B2B Senior Marketing Manager

Job Title: Senior Marketing Manager/Head of Marketing (B2B)

Location: Dubai, UAE

Industry: Fintech

B2B Senior Marketing Manager (with strong progression opportunity to Head of Marketing)

This is a senior B2B marketing leadership role within a high-growth fintech organization, offering significant scope and clear potential to progress rapidly into a Head of Marketing position.

You will lead the global marketing strategy and execution to position the company as a market leader within fintech, digital assets, FX, and trading infrastructure. The role focuses on building brand authority, driving institutional client acquisition, strengthening partner ecosystems, and enabling sustainable, compliant growth aligned with evolving regulatory frameworks.

Working closely with the executive team, product, sales, and technology functions, you will ensure marketing strategy directly supports commercial objectives and long-term enterprise value.

Key Responsibilities

Strategic Marketing Leadership

• Define and execute the global B2B marketing strategy and roadmap aligned to business growth targets.
• Translate commercial objectives into actionable marketing plans that drive pipeline, revenue, and market expansion.
• Align marketing with product, sales, and leadership to ensure integrated execution.
• Identify new opportunities across digital assets, FX, and trading infrastructure to support expansion.

Brand Positioning and Corporate Identity

• Develop a differentiated brand positioning tailored to institutional clients, partners, and regulators.
• Oversee messaging frameworks and ensure consistent representation across all regions and channels.
• Strengthen reputation as a trusted, compliant, and innovative fintech provider.

Demand Generation and Growth Marketing

• Build and scale a data-driven demand generation engine targeting institutional and B2B audiences.
• Lead performance marketing, content strategy, funnel optimization, and account-based marketing initiatives.
• Implement marketing automation, analytics, and attribution models to measure ROI and accelerate pipeline growth.
• Drive lifecycle marketing strategies to enhance retention and product adoption.

Global Communications and Industry Presence

• Lead corporate communications, media strategy, and thought leadership initiatives.
• Develop proactive PR strategies across financial, fintech, and technology media.
• Represent the company at global industry events and conferences.
• Manage reputation and crisis communication planning.

Partnerships and Ecosystem Development

• Strengthen strategic relationships with exchanges, liquidity providers, technology partners, and regulatory stakeholders.
• Lead co-marketing initiatives to expand reach and credibility.
• Develop executive-level thought leadership content including whitepapers and research reports.

Team Leadership and Operational Excellence

• Build and mentor a high-performing marketing team with clear KPIs and performance frameworks.
• Establish scalable marketing processes and reporting structures.
• Manage global marketing budgets to ensure efficient allocation and measurable impact.
• Foster a culture of accountability, innovation, and data-driven decision making.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 10+ years of marketing experience with at least 5 years in a leadership capacity, ideally within fintech, crypto, or financial services.
• Strong understanding of fintech markets, B2B customer dynamics, and regulatory considerations.
• Proven success in delivering growth-focused, data-driven marketing strategies.
• Expertise in digital marketing tools, analytics platforms, and marketing automation systems.
• Excellent leadership, communication, and stakeholder management skills.
• Strong commercial acumen with the ability to translate data into strategic action.

This role offers huge potential for rapid progression into a Head of Marketing position as the organization continues to scale globally.