At REPCO, we are committed to helping customers solve bakery performance issues and creating blends that fit their needs. We do so by providing consistent blends, clean-label alternatives, and high-quality ingredients. We’re continually working to create innovative bakery solutions to meet market demand.
Position Overview
As the Bakery Business Unit Leader, you will own the division’s revenue growth by building a high-performing sales team. You’ll provide strategic direction and day-to-day coaching for a B2B team. Core outcomes include designing the sales strategy, building the operating cadence, developing talent, and driving forecast accuracy and margin discipline. Industry expertise is a bonus, but not mandatory.
What You’ll Do
- Build and own the annual and quarterly sales plan.
- Run a consistent operating cadence: weekly 1:1s, pipeline reviews, forecast calls, and field rides.
- Coach reps on deal strategy, executive selling, pricing/margin control, and negotiation.
- Partner with Marketing for targeted campaigns and account-based marketing.
- Improve sales process & playbooks: stage definitions, exit criteria, proposal standards, pricing guardrails.
- Drive data discipline in HubSpot: activity quality, pipeline integrity, and accurate forecasting.
- Collaborate with Operations, Quality, and R&D (Bake Lab) to align trials, sampling, and commercial launch plans.
- Report results, risks, and actions to leadership with clear, data-backed insights.
- Demonstrate and actively promote the company’s core values in all decisions, actions, and interactions.
What You’ll Bring
- 5+ years of B2B sales success with 3+ years leading a team.
- Proven record of building plans and lifting team performance (win rate, cycle time, average deal size).
- Strong command of pipeline management and forecast accuracy.
- CRM proficiency (HubSpot preferred) and data-driving decision making.
- Excellent communication and executive presence.
- Ability to travel ~25% of the time.
- Nice to have: Bakery / Food Ingredients, distributor or co-packer experience.
Our Core Values
At REPCO, we succeed by living our values every day:
- Safety: We always foster a safe work environment and manufacture food products that protect employees, co-workers, and customers.
- Quality: We exceed customer expectations for products and services through reliable, maintainable, and sustainable standards.
- Integrity: We are honest and fair with our customers, suppliers, and each other.
- Respect: We recognize that we are all individuals and differ because of that. We treat each other, our customers, and our suppliers with politeness and dignity, and are always considerate towards one another.
- Excellence: We are accountable for our actions, and through continuous improvement we ensure a sound company for the future.
Why Join REPCO ?
- Opportunity to work in a company where your ideas and efforts make a visible impact.
- Supportive team environment with deep technical expertise.
- Competitive compensation and benefits package.
A mission-driven culture that values quality, collaboration, and long-term relationships.
REPCO is an AA/EEO Employer and Provides a Drug-Free Workplace