BA/Promoter

BA (Brand Ambassador) / Promoter – FMCG Job Description

A Brand Ambassador (BA) / Promoter in the FMCG sector is responsible for promoting products in retail stores, increasing brand awareness, and driving sales through direct customer interaction.

Key Responsibilities

• Promote FMCG products in stores, malls, or retail outlets
• Engage customers and explain product features, benefits, and usage
• Encourage product trials and influence purchase decisions
• Achieve daily/weekly sales targets
• Ensure proper product display, visibility, and merchandising
• Maintain stock availability on shelves
• Report competitor activities and market trends
• Provide feedback from customers to the company
• Maintain daily sales and activity reports

Required Skills & Qualifications

• Minimum education: Matric / Intermediate
• Strong communication and interpersonal skills
• Confident, energetic, and presentable personality
• Sales-driven and target-oriented mindset
• Ability to stand for long hours (field/store work)
• Basic understanding of FMCG products

Experience

• Fresh candidates can apply
• Experience in retail, sales, or promotion is a plus

Working Conditions

• Store-based / field job (supermarkets, malls, retail shops)
• Shift-based duty
• Requires standing and active engagement with customers

Female Only
Location
Lahore, Islamabad , Multan

Job Types: Full-time, Part-time

Work Location: In person