Base Management Lead (CVM)

Own and manage weekly property launch cycles from planning to execution
Design and run promotions and engagement initiatives to drive user activity, conversions, and loyalty
Develop and execute strategies to increase the number of active investors, shares per investor, and overall GMV sold
A/B test user flows and personalize experiences across segments to enhance conversion and retention
Build business cases for all commercial activities in collaboration with the Finance team
Analyze user behavior and campaign performance to refine strategy and optimize
Collaborate with Product, Brand, Performance Marketing, Customer Support, and Unit Supply teams to align initiatives
Track and grow key metrics: user activity, conversion rates, GMV, shares per investor, and re-investment rates

Requirements

1-3 years of experience in CRM, CVM, growth marketing, or base management, ideally in fintech, proptech, or digital platforms
Strong analytical skills with the ability to translate data into insights and action
Deep understanding of user segmentation and behavioral triggers that drive conversion and retention
Excellent communication and cross-functional stakeholder management skills

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