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Branch Head (B2C)
JOB_REQUIREMENTS
Hires in
Not specified
Employment Type
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Company Location
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Salary
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Pune, Maharashtra, India
Department
Sales_Sales
Job posted on
Nov 05, 2025
Employee Type
STAFF
Experience range (Years)
0 - 0
Requirements, Skills & Competencies
Requirements
- Postgraduate
- 15+ years in sales roles with consumer durables / FMEG companies
Competencies Required
- Value driven decision making
- Efficient Collaboration
- Customer Centricity
- On-ground Problem Solving
- Developing People with Empathy
- Driving Results
Skills Required
- Strong interpersonal skills and ability to manage large cross functional teams
- Excellent sales and negotiation skills, and high commercial and business awareness
- Ability to build strong relations with key channel partners, influencers
- High market visits & regular interaction with all stakeholders across segments
- Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious and flexible
- Resilient, resourceful, and able to perform under pressure
Decisionstobe takenby Manager
- Spends budget for the full year
- Targets setting of input & output metrics
Team ramp-up/ changes through the year
Main Responsibilities, Authorities & Accountabilities
Accountabilities
Responsibilities
Authorities
Driving revenue for all B2C categories
- Achievement of sales revenue & volume targets across B2C categories (incl. NPDs) for all the branches.
- Input to develop sales plans to deliver growth and market share
- Input to sales plan for PWR and FMEG for the branch
Development of strong channel infrastructure (distribution, dealers)
- Development of scaled distribution/ dealer infrastructure within the branch to maximize cross category synergies
- Initiatives to grow current distribution infrastructure e.g. channel finance
- Approval of distributor / dealer addition as per norms
Driving On Ground Operations
- Retail activation – Numeric and weighted coverage, retailer scanning, in-store activation
- Tertiary activation – Driving strong relationship with electricians and scanning
- BDM/ RDM coverage and productivity, institutionalizing digital ways of working
- Drive secondary and tertiary demand generation through local ATL / BTL plan (including meets)
- Operationalization of Trade schemes and effectiveness
- Ensure right supply chain network (warehouse etc.) and stock availability basis demand planning – ensure overdue and non-moving stock
- Appointment of manpower across functions (sales, marketing, influencer etc.)
- Set up input metrics targets for primary, secondary and tertiary for the branch
- Co-approval on branch budgets of gifts for meets, POSM plan, other ATL activity etc.
- Sign-off on warehouse requirement in branch
- Co-approval on all manpower requirements across verticals in branch
Other areas of responsibility
- Presentation of Sales, distribution (Outlets/Towns), collections, Overdue, Liquidation of non-moving Stock, action plan & reports to the top management
- Driving rigorous governance for overall objectives and key initiatives
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