Brand Advocacy & Training Manager

We are currently looking for a “Brand Advocacy & Training Manager” for our business partner operating in the alcoholic beverage industry.

Role Purpose

In line with the company’s brand portfolio, this role is responsible for building, scaling, and consistently implementing product and brand knowledge, experience standards, service quality, storytelling capability, and a strong training architecture across sales and service channels.

The role designs, develops, and measures effective, reliable, and impactful brand and product storytelling systems throughout the entire journey—from industry professionals, business partners, field and service teams, all the way to the end consumer.

KEY RESPONSIBILITES

Building Brand Advocacy & Training Architecture

• Establish a unified training and experience framework across all brands, tailoring technical content, brand language, and messaging according to target audiences
• Develop consistent yet differentiated narratives and service standards based on brand positioning (core brand, premium variants, limited editions, etc.)
• Align field teams, business partners, and content creators around a single, accurate brand voice and storytelling approach
• Build an accessible, modular, and digital training infrastructure; integrate international training platforms when needed
• Continuously enhance technical knowledge and training content to support organizational growth and brand strategy

Training & Experience Development

• Design trainings focused on sensory analysis, service approach, and experience–product pairings
• Create trainings not merely as knowledge transfer sessions, but as distinctive and memorable experiences
• Enable service teams not just to memorize the portfolio, but to internalize brand values and confidently recommend the right product to the right consumer

Industry Stakeholders & Opinion Leader Relations

• Build and manage relationships with selected industry professionals, key opinion leaders, and relevant stakeholders
• Develop these relationships based on credibility, expertise, and trust rather than pure visibility
• Research, initiate, and sustain strategic partnerships and platforms aligned with brand values

Strategic Partners & Venue Management

• Position selected strategic partners as natural showcases of the brand portfolio
• Develop long-term, trust-based collaborations
• Utilize these partners as pilot and testing environments for new products, variants, or concepts

Experience & Activation Design

• Design regulation-compliant, closed-circuit technical training and product information sessions for sales and service channels
• Create experiences that bring together industry professionals, enthusiasts, and other stakeholders
• Collaborate with third-party institutions to expand the scope of training, technical education, and brand storytelling activities; engage freelance experts when necessary

Leadership & Collaboration

• Develop regional field teams into leaders with high brand awareness, strong storytelling skills, and relationship management capabilities
• Prioritize portfolio strategies in alignment with central strategy, considering regional and seasonal differences
• Ensure full integration and collaboration with Digital Marketing and Brand Experience teams

REQUIRED EDUCATION & QUALIFICATIONS

Education & Certification

• At least one internationally recognized certification in product knowledge, sensory analysis, or experience-focused training
• Preferred certifications include one or more of the following:
• WSET Level 2 or Level 3
• International certifications in premium consumer products, gastronomy, or product category expertise
• Sensory analysis, tasting methodology, or service experience design trainings
• Candidates without formal certification but with strong field experience and proven brand storytelling capability will also be considered

Professional Competencies

• Portfolio-based brand management mindset
• Experience in managing industry stakeholders and business partner relationships
• Strong storytelling, presentation, and stage presence skills
• Coaching and team leadership abilities
• Ability to work and coordinate effectively within matrix organizations
• Proficient English skills (effective written and verbal communication)