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Brand Building - Laundry, Home Care
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Job Title:
Brand Building Specialist
(Designation may vary based on candidature fitment)
Work Location: Mumbai HO
Function: Home Care, Marketing
The Role Requires
Work Location: Mumbai HO
Function: Home Care, Marketing
The Role Requires
- Develop an in-depth understanding of regional markets, consumers, and leading communication within the Detergent Bars Market of India.
- Independently analyse internal and external data to identify cluster x pack x channel level issues/opportunities and action them.
- Work with media teams and other stakeholders to deploy an effective media mix for Rin across traditional and new-age media platforms.
- Brief and create communication strategies for Rin Bars Statics x Creatives (in conjunction with CMI & Creative Agencies).
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Liaise with stakeholders across Finance, Supply Chain, R&D, and Procurement to lead end-to-end networks involving pricing changes, SKU launches, pack and product changes.
- Strong Consumer Centricity and ability to interact and crack consumer insight
- Strong analytical capabilities - Proficient in Nielsen, IMRB, and Chanakya; comfortable working with large datasets.
- Knowledge of General Trade and Modern Trade Channels
- Network management & Ability to manage and influence cross-functional teams
- Experience liaising with Finance, Supply Chain, R&D, CD (Sales), and other partner functions; independent thinking with an owner’s mindset.
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High bias for action, global mindset, consumer centricity, and strong project management skills.
- Master’s degree in Marketing or Business Administration
- Minimum 2+ years of experience in Marketing
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