Brand Communications Manager (Social Media & Digital Communication)

We are looking for a Brand Communications Manager to lead social media and digital communication processes in our industry-leading company.

Responsibilities:

• Develop and execute the social media and digital communications strategy alligned with the brands he/she responsible for.
• Producing social media and digital communication content that is trendy and inspiring.
• Responsible for managing the company’s brand in the context of digital communication, social media channels, influencer marketing and creating related content.
• Develop and implement social media marketing strategies for key owned platforms such as Meta, TikTok, YouTube, and WhatsApp to increase engagement and loyalty.
• Crisis and disaster management of brands on social media.
• Resolve the technical needs of platforms with social media agency. And also evaluates weather new social media platforms are suitable fort he brand.
• Plan and manage influencer marketing campaigns to support brand campaigns and activations.
• Establish a social media and digital content framework for the brand to create an integrated digital presence and ensure high-quality content.
• Elevate the workflow between Marketing teams and agencies by focusing on planning, setting guardrails, defining KPIs, and tracking performance.
• Manage the monthly content calendar in coordination with agencies and brand teams.
• Produce fresh content for the brand’s social media platforms, continuously innovating with new ideas and measuring their performance.
• Monitor trends and industry developments to update strategies relevant to the target audience.
• Use data-driven insights and monthly reports to inform strategic decisions, optimize campaigns, and provide benchmarking and competitive analysis on both local and global scales.

Skills and Qualifications:

• Bachelor’s degree in Business, Marketing, Communication, Advertising, or a related field.
• Excellent command of written and spoken English.
• Minimum of 10 years of experience in social media and digital marketing.
• Advanced experience in social media management and digital marketing.
• Strong analytical skills to boost efficiency in the digital ecosystem through data and analysis.
• Excellent communication skills and proven competence in relationship management across teams.
• To have project experience with creative agencies.
• Up to date with social media and digital media trends.
• Experience in ATL & BTL is a plus.