Brand Communications Section Leader

Qualifications:

• BSc/BA in Business Administration, Marketing, Engineering or in a relevant field
• Fluency in both written and spoken English is essential
• Minimum 12 years of experience in brand management, creative marketing and media management roles; fmcg is preferred
• Experience in managing agencies and creative production processes
• Knowledge of SEO, SEM, Google Ads, and social media platforms
• Strong project management and multitasking skills
• Excellent communication and presentation skills
• Leadership skills and team management experience
• Familiarity with Adobe Creative Suite and digital asset management systems is a plus

Job Description:

• Development and execution of brand strategies and marketing communication plans, ensuring alignment with overall business objectives
• Planning and executing media strategies, including digital and traditional media buying
• Driving the creation of fully integrated 360° marketing campaigns
• Managing and coordinating creative and media planning agencies
• Defining target audiences, identifying consumer and markets needs per product category
• Conducting brand and consumer research to generate insights. Monitor market trends and competitive activities to drive brand growth
• Planning and coordinating brand sponsorships
• Managing brand registration and trademark processes
• Designing and approving product labels and packaging for all brands and coordinatination with suppliers
• Leading the creation of brand & corporate communication visuals and creative materials
• Overseeing website content and SEO performance
• Managing SEM and Google Ads campaigns to drive online visibility
• Leading social media content planning and production
• Managing paid social media advertising campaigns in collaboration with digital agencies