Brand Communications Section Leader

Qualifications:

• BSc/BA in Business Administration, Marketing, Engineering or in a relevant field
• Fluency in both written and spoken English is essential,
• Minimum 12 years of experience in brand management, creative marketing and media management roles; fmcg is preferred,
• Experience in managing agencies and creative production processes,
• Knowledge of SEO, SEM, Google Ads, and social media platforms,
• Strong project management and multitasking skills,
• Excellent communication and presentation skills,
• Leadership skills and team management experience,
• Familiarity with Adobe Creative Suite and digital asset management systems is a plus.

Job Description:

• Development and execution of brand strategies and marketing communication plans, ensuring alignment with overall business objectives,
• Planning and executing media strategies, including digital and traditional media buying,
• Driving the creation of fully integrated 360° marketing campaigns,
• Managing and coordinating creative and media planning agencies,
• Defining target audiences, identifying consumer and markets needs per product category,
• Conducting brand and consumer research to generate insights. Monitor market trends and competitive activities to drive brand growth,
• Planning and coordinating brand sponsorships,
• Managing brand registration and trademark processes,
• Designing and approving product labels and packaging for all brands and coordinatination with suppliers,
• Leading the creation of brand & corporate communication visuals and creative materials,
• Overseeing website content and SEO performance,
• Managing SEM and Google Ads campaigns to drive online visibility,
• Leading social media content planning and production,
• Managing paid social media advertising campaigns in collaboration with digital agencies.