Brand Communications Specialist

Nestlé is one of the world’s leading food and beverage company, with 2000 global iconic brands and operating in 188 countries.

At Nestlé we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. That is our purpose.
We are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations.
Get to know us better at www.nestle.com

Join Nestlé Team and be a Force For Good!
We are currently looking for a Brand Communications Specialist to join our Nespresso team

Location: İstanbul
Type of contract: Permanent

As a Brand Communications Specialist, you will have the following responsibilities;

A Day in the Life

Brand & Communication Strategy

• Support the development and execution of Nespresso Turkey’s annual brand communication plans in line with global brand strategy.
• Ensure consistent brand identity and messaging across all channels, following Nespresso brand guidelines.
• Develop and adapt campaign briefs, coordinating with creative and media agencies to deliver impactful local activations.
• Manage PR(Public Relations), Influencer and Social Media Strategies to strengthen brand equity and consumer engagement.
• Lead boutique branding projects and local partnerships to amplify brand awareness and visibility.
• Coordinate internal communication initiatives to ensure alingment acroos all teams.

Product Launches & Events

• Coordinate quarterly product launches (seasonal and limited editions) with cross-functional teams.
• Organize and execute brand events, activations, and boutique experiences – from small-scale gatherings to large-scale brand events.
• Prepare and deliver promotional and PR(Public Relations) materials across online and offline channels.

Influencer & PR(Public Relations) Management

• Lead influencer projects across tiers (celebrity, macro, micro), ensuring measurable impact on awareness and engagement.
• Manage Influencer agencies to generate earned media, coverage, and storytelling aligned with Nespresso’s brand purpose.
• Establish local sponsorships and collaborations with third parties, building credibility and a positive brand image.

Digital & Social Media

• Oversee content development for social media channels, ensuring relevance and consistency.
• Collaborate with eCommerce and trade teams to optimize content and campaigns for conversion.
• Track digital KPIs (Key Performance Indicators) and provide insights on performance, trends, and optimization opportunities.
• Manage Media and Creative agencies to deliver impactful campaigns and ensure alignment with brand strategy.

Project & Budget Management

• Manage assigned budgets, including annual forecasting, invoice control, reconciliation, and reporting.
• Provide regular reports and analyses on PR(Public Relations), influencer, and marketing communications activities.
• Ensure all campaigns comply with internal legal, compliance, and corporate standards.

Sustainability & Corporate Initiatives

• Lead Nespresso Turkey sustainability communications projects, ensuring KPIs(Key Performance Indicators) are met in line with corporate objectives.
• Support corporate partnerships and CSR(Corporate Social Responsibility) projects to reinforce brand purpose and community engagement.

Email & Push Communications

• Plan and execute CRM (Customer Relationship Management)communications (email & push) in line with global and local brand strategy.
• Ensure consistency of tone of voice and visuals across CRM(Customer Relationship Management) channels, aligned with Nespresso brand guidelines.
• Collaborate with Global CRM(Customer Relationship Management) and Local CRM and eCommerce teams to integrate email & push campaigns into broader brand and product launches.

Key Requirements

• 3–5 years of experience in marketing communications, PR, or brand management (FMCG(Fast-Moving Consumer Goods) or premium consumer goods preferred).
• Proven track record in managing PR, influencer, and digital/social media campaigns.
• Experience in product launch management and brand event organization.
• Strong communication, presentation, and project management skills.
• Excellent stakeholder management skills, with the ability to work cross-functionally.
• Fluent in English
• Bachelor’s degree in Business Administration, Marketing, or Communication.

What are our employee community values?

Safety, quality, compliance and respect are pillars for our community existence.
Respect is our overaching value in Nestlé. We RESPECT eachother, others, environment and all life around.

We work in a supportive, caring, elevating environment. It is crucial for us to preserve our culture of solidarity.

What are our working values at Nestlé?

Flexible work schedule

Hybrid working

Multinational experience at one of the world’s leading food and beverage company

International and domestic career opportunities

Development opportunities and trainings

Exclusive employee discounts

Employee Assistance Program, 24/7 expert support

Sport benefit program (benefit from more than 350 sport centers)

A paid birthday leave

4 weeks paternity leave

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Be a force for good.

.