Brand Content Creator, North America

Key Responsibilities Summary:

• Video Production & Storytelling
  • Develop content that highlights women’s golf stories, athletes, and equipment performance through a female golfer’s lens, including LPGA-related moments and women-led golf culture
• • Conceptualize, shoot, and edit premium video content including product launches, in-studio production, club testing sessions, and course-based performance demonstrations

• • Create compelling ball flight analysis and technology showcase videos that highlight equipment advantages
  • Produce authentic golfer testimonials and fitting experience content that builds credibility and trust
  • Develop brand-specific seasonal content series aligned with golf calendar (major championships, equipment launches, course conditions)
• Golf-Specific Photography & Product Visualization
  • Create lifestyle imagery that reflects authentic golf experiences across various skill levels and demographics with intentional representation of women in the game
  • Capture dynamic action shots showcasing club performance in real playing conditions
  • Photograph product detail shots that highlight technical innovations and craftsmanship
  • Produce course photography, environmental shots, and in-studio creative that support brand storytelling
• Performance-Driven Content Strategy
  • Develop content that demonstrates measurable performance benefits and technological advantages
  • Create educational content explaining club fitting, swing mechanics, and equipment optimization
  • Produce comparison content showcasing competitive advantages and product differentiation
  • Support tour professional and ambassador partnerships with authentic performance content
• Platform-Optimized Content Creation
  • Create platform-native content that connects with women golfers and growing female golf communities across social platforms
  • Design platform-specific content for Instagram (ex: equipment glamour shots, swing sequences), TikTok (quick tips, club reveals), YouTube (in-depth reviews, course vlogs)
  • Create engaging content for golf-specific platforms and communities
  • Develop content that performs well during peak golf engagement times and seasonal trends
  • Optimize content for golf equipment buyer journey from awareness to purchase consideration
• Brand Asset Management & Quality Control
  • Maintain comprehensive digital asset library organized by brand, product category, and content type
  • Ensure all content adheres to global brand guidelines and technical specifications
  • Manage content approval workflows and version control for multi-brand portfolio
  • Create content templates and style guides that ensure consistency across team and agency partners
• Travel & Event Documentation
  • Cover major championship events and tour professional equipment usage, including LPGA and women’s professional golf events. Working weekends is required.
  • Capture compelling content at tour events, retail partner locations, and golf industry trade shows.
  • Document product testing sessions and R&D facility visits
  • Produce behind-the-scenes content that humanizes the brand and showcases golf industry expertise
• Content Performance & Analytics
  • Monitor content performance using tools like Google Analytics, Meta Insights, TikTok Analytics, YouTube Studio, and social listening platforms.
  • Track key KPIs including engagement rate, reach, video views, click-through rates, and conversions
  • Identify top-performing content to understand consumer preferences and guide future creative strategy
  • Optimize content regularly based on data, testing formats, posting timing, captions, and calls-to-action.
  • Translate data into insights to inform creative decisions and guide overall content strategy.

Education & Experience

• Bachelor's degree in Marketing, Digital Media Production, Visual Communications, or related field
• 1-2 years of experience in content creation, preferably in sports, golf, or lifestyle industries
• Demonstrated understanding of golf equipment, terminology, and culture
• Strong portfolio showcasing golf-related content across video, photography, and design
• Experience with golf-specific content formats (swing analysis, equipment reviews, course features)

Competencies

• Demonstrated interest in women’s golf, the LPGA, or creating content for female golf audiences
• Ability to authentically represent and connect with women golfers through content and storytelling
• Deep passion for golf with understanding of equipment technology and performance metrics
• Excellence in visual storytelling with focus on authentic golf experiences
• Strong technical skills in video production, photography, and post-production
• Outstanding project management abilities with experience managing multiple content streams
• Analytical mindset with ability to optimize content based on engagement metrics
• Excellent communication skills with ability to work with tour professionals and industry partners
• Adaptability to work in various golf environments (courses, ranges, indoor facilities)

Computer Programs

• Expert proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, Lightroom)
• Experience with social media management platforms and analytics tools
• Familiarity with golf-specific software and launch monitor technology
• Proficient in Microsoft Suite applications and project management tools
• Knowledge of content management systems and digital asset management platforms