Brand & Content Specialist (Entry Level)

Wilks TireBattery Service has been serving the automotive industry for 74 years and has grown into
a multi state operation across Alabama, Georgia, and Tennessee. We operate within the retail,
commercial, and retread automotive service sectors, building a reputation for long term customer
relationships and operational excellence. We believe in continuous improvement, the strategic
application of technology, and building skills that grow over time. We reward those who work hard,
show results, and invest in the Wilks culture, which is why we are committed to ensuring that as your
performance and contribution increase, your compensation follows. If you are looking for a role that
prioritizes professional development and accelerates your growth trajectory, we want to meet you.

About the Role
Wilks TireBattery Service is building a modern, technology forward marketing team. We are seeking a
Bachelor's degree graduate early in their career who wants to become a well-rounded creative professional
within a structured environment. This individual contributor role is designed to build strong foundational skills
while increasing responsibility over time. With access to enterprise grade tools and dedicated training
resources, you'll be supported in expanding your capabilities through initiative and ownership.

What You'll Do

• Brand Leadership Trajectory: You will start in hands on production with the goal of eventually taking
  ownership of our day-to-day creative execution across digital and print channels.
• DesignCreative Production: Create social media graphics, digital ads, flyers, and branded sales
  materials. You will move beyond simple templates to create custom, professional work with a focus on
  layout, typography, and hierarchy.
• Tech Enhanced Workflow: Utilize modern creative tools for concept development, copy ideation, and
  visual prototyping. You will learn how to refine and improve generated outputs inside professional software
  to ensure brand consistency and quality.
• SocialDigital Presence: Assist in planning and scheduling content across multiple platforms, contribute
  to short form video like Reels or TikTok, and help maintain our digital presence across various business
  locations.
• Performance Tracking: Help maintain visual systems across digital and print channels. You will gain
  exposure to campaign performance metrics and contribute ideas for improving workflow efficiency.

Requirements:

Bachelor's degree required in any field. Recent graduates are welcome to apply

Design Foundation

• Technical Proficiency: You should be comfortable working within Adobe Creative Cloud, particularly
  Photoshop and InDesign, and able to execute structured creative work in a professional design
  environment. Familiarity with Canva and modern AI assisted creative tools is beneficial. This role will
  build upon your existing foundation and expand your capability within Adobe and related platforms.
• Design Principles: This role emphasizes visual communication, layout structure, typographic
  hierarchy, and brand consistency. Success requires the ability to translate ideas into clear, strategically
  organized creative assets using industry standard tools. A traditional fine art or illustrative background
  is not required. We prioritize structured visual communication, layout discipline, and the ability to
  produce high quality digital content over hand rendered artistic ability.
• Customization vs Templates: While templates can serve as a starting point when appropriate, you
  must be capable of creating structured, professional creative assets from a blank canvas. Templates
  should enhance workflow efficiency, not replace independent design thinking or disciplined brand
  execution.
• Portfolio of Work: You will need to provide a portfolio during initial conversations. Work may be
  academic, personal, freelance, or professional, as long as it clearly demonstrates your ability to
  produce effective, well-structured creative content. A link to your portfolio website or document storage location must be included on your resume to ensure timely review.

Mindset

• Tech Forward: You have spent time experimenting with modern generative tools and have an interest
  in learning how to refine and iterate on those outputs.
• Coachable: You are open to feedback on the result, detail oriented, and comfortable revising work to
  improve quality.
• Self-Starter: You take ownership of your technical growth by using our provided training resources to
  advance your skills from a baseline level to professional execution.

What You'll Gain

• Compensation: Annual salary of $48,000 to $54,000. Final compensation within this range will be
  determined based on demonstrated capabilities, portfolio strength, and overall technical skillset.
• AI MasteryMentorship: You will report to the Director of Marketing and Technology, who will serve
  as your mentor. You will work closely together to develop structured, professional workflows that
  integrate AI into creative production, strategy, and problem solving. The focus is not just using tools, but
  understanding how to apply them intelligently and effectively in a real business environment.
• Guaranteed Professional Development: We provide a dedicated annual budget for professional
  training courses and certifications to help you advance your technical design skills in your preferred
  platforms.
• Strategic Business Exposure: Receive guidance on strategy, business operations, and marketing,
  skills that move you beyond production and into leadership.
• Access to Enterprise Tools: You will have access to top tier creative software, premium
  subscriptions, and a continually updated stack of advanced AI models and automation platforms. We
  invest in modern infrastructure, including professional grade hardware and peripherals, so you can
  build real technical capability using the same caliber of tools leveraged by high performing marketing
  teams.