BRAND & E-COMMERCE LEAD - POSH ABAYA

Location: Ajman, UAE (On-Site)

Reporting to: CEO

Remuneration: AED 13K ~ 20K + Performance Incentives

POSH Abaya is seeking a high-caliber Brand & E-Commerce Lead to spearhead our digital expansion. You will have full ownership of the digital P&L, responsible for bridging the gap between premium brand equity and aggressive performance growth.

We are looking for a "Growth Architect"—someone who can interpret data to drive revenue while ensuring the brand’s aesthetic remains elite and culturally resonant in the GCC Premium market.

Core Pillars of Responsibility1. Revenue Growth & Performance Marketing

• Direct Growth Oversight: Lead the in-house execution of Meta and Google Ads (PMAX/Search).
• Influencer Strategy 2.0: Move beyond "gifting." Architect a high-ROI influencer ecosystem that blends organic storytelling with paid amplification to drive customer acquisition.
• Customer Lifetime Value (LTV): Own the retention strategy. Design and optimize CRM flows (Email/SMS/WhatsApp) to increase repeat purchase rates and decrease reliance on paid acquisition.

2. Digital Flagship Strategy

• Conversion Engineering: Treat the Shopify store as a living lab. Lead the UI/UX roadmap, landing page optimization, and site merchandising to maximize AOV and Conversion Rates.
• Global Scalability: Develop the technical and commercial framework for new market entries, specifically handling localization, regional logistics partnerships, and multi-currency payment flows.
• Creative Briefing: Act as the bridge between "Data" and "Creative." Brief the photography and content teams based on performance metrics to ensure assets are built to convert.

3. Commercial Intelligence & Operations

• P&L Reporting: Translate complex GA4 and Shopify data into clear, actionable commercial insights for the CEO.
• Inventory Maximization: Use sell-through data to guide merchandising decisions, ensuring high-margin collections are prioritized and aged stock is moved efficiently through strategic promotions.
• Fulfilment Excellence: Optimize the end-to-end delivery journey. You will hold partners accountable to a "Premium Standard," targeting a 48-hour delivery window across the UAE.

The Profile of Success

• Expertise: 5+ years in E-commerce Leadership, specifically within the GCC fashion or luxury sector.
• Technicals: Mastery of the "Power Stack": Shopify Plus, Meta Ads Manager, Google Ads, and GA4.
• Commercial Acumen: You don’t just report on "clicks"; you report on contribution margins and customer acquisition costs (CAC).
• Cultural Fluency: A deep understanding of the Emirati and wider Gulf fashion landscape. Arabic proficiency is highly valued but not essential

Why Join POSH Abaya?

You will be joining an established, high-reputation brand at a pivotal scaling point. This role offers the autonomy of a startup with the stability of a market leader. We reward high-performance individuals with clear career progression and a bonus structure tied directly to the growth you generate.

Job Type: Full-time

Pay: AED13,000.00 - AED20,000.00 per month

Ability to commute/relocate:

• Ajman: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Application Question(s):

• How many years of E-commerce Leadership experience within the GCC fashion or luxury Sector do you have?