Brand Executive (Retail)

At Engin Grup, we are shaping the future by fostering a high-performance culture, enabling growth, and driving transformation. As a leading distributor of internationally recognized cosmetics, perfumes, and fast-moving consumer goods (FMCG), we operate with a proactive, innovative, and experienced team to build sustainable strategies that make us the first-choice distributor in our industry.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, Communication, or related fields
• Minimum 2 years of experience in brand management or marketing, preferably within cosmetics retail or FMCG environments
• Hands-on experience with retail operations, store visits, and field coordination
• Strong understanding of in-store marketing strategies, retail KPIs (sell-out, conversion, traffic, stock turnover) , and consumer engagement in physical store environments
• Experience supporting product launches, in-store activations, promotions, and merchandising implementations
• Knowledge of customer behavior, competitive landscape, and cosmetics & beauty retail trends
• Ability to work closely with store teams, sales, and visual merchandising units
• Strong communication, organization, and follow-up skills; able to manage multiple stakeholders
• Proficiency in MS Office (especially Excel & PowerPoint for reporting and analysis)
• Fluency in English is a must

JOB DESCRIPTION

• Assist the Brand Manager in planning and executing brand strategies with a strong focus on retail excellence
• Support product launches, pricing strategies, and promotional planning with a retail-first and sell-out–driven approach
• Work closely with retail, sales, and field teams to ensure consistent brand experience at point-of-sale
• Coordinate in-store marketing activities, campaigns, and visual merchandising guidelines across stores
• Support the implementation and follow-up of store openings, special retail events, and seasonal campaigns
• Collaborate with creative and digital agencies for social media, influencer marketing, and retail-adapted visual content
• Analyze market trends, competitor actions, and store-level performance data to improve brand and retail performance
• Prepare regular performance and sales reports; track marketing and retail KPIs , share insights and improvement actions

If you are ready to lead inspiring brands, shape market dynamics, and grow within a forward-thinking company — we’d be excited to have you on board for this empowering journey.