Brand & Growth Strategist

About us:

We are a growing cross-border fashion platform serving the South Asian diaspora, connecting customers abroad with curated fashion sourcing and structured delivery from Pakistan.

We are entering a stage where brand clarity, positioning, and scalable growth architecture are critical.

The Role:

We are seeking a senior-level Brand & Growth Strategist to define and lead the strategic marketing foundation of the company.

This is not an execution role.

This is a strategic leadership position focused on positioning, messaging, funnel architecture, and long-term growth alignment.

Key Responsibilities:

Brand & Positioning

• Define and refine category positioning
• Clarify core value proposition and differentiation
• Develop messaging framework and brand narrative
• Identify and prioritize target customer segments

Website & Funnel Architecture

• Audit and optimize website messaging structure
• Improve conversion clarity and customer journey flow
• Architect full marketing funnel (traffic → inquiry → consultation → order)
• Align messaging across touchpoints

SEO & Authority Strategy

• Develop structured SEO roadmap aligned to positioning
• Identify authority-building content opportunities
• Guide long-term organic growth strategy

Growth & Performance Oversight

• Define measurable KPIs
• Establish reporting structure
• Identify growth priorities and scaling roadmap
• Provide strategic direction to marketing execution resources

Ideal Candidate:

• 8+ years in brand strategy, growth strategy, or marketing leadership
• Experience building structured funnels for service-based or hybrid business models
• Strong background in positioning and conversion optimization
• Deep understanding of SEO strategy (not just tactical implementation)
• Analytical, systems-oriented, and data-driven
• Able to challenge assumptions and bring clarity

Experience in diaspora markets, fashion, or cross-border commerce is a strong asset.

Engagement Structure:

• Initial 3–6 month contract
• Potential for long-term strategic partnership
• Compensation based on experience

To Apply, please submit:

• Resume
• 2–3 relevant case studies with measurable outcomes
• Brief overview of your approach to brand positioning and growth architecture

Job Type: Contract

Application Question(s):

• Share 2–3 relevant case studies with measurable outcomes you've worked on.
• Provide a brief overview of your approach to brand positioning and growth architecture for a start up.

Work Location: Remote