Brand Identity & Guidelines Designer

Contract: Freelance / Project-based
Location: Remote
Startup: (Fintech App)

About the project

We are building a new fintech app targeting the Saudi Arabia market. We need a strong brand identity that feels trustworthy, modern, and friendly for both consumers and merchants.

Responsibilities

• Create full brand identity system (logo + visual direction)
• Develop a brand guideline document including:
• Logo variations
• Color palette
• Typography
• Iconography & illustration style
• Brand voice & tone
• Do’s & Don’ts
• Provide assets in vector + export formats
• Deliver a Figma brand library (preferred)

Requirements

• Strong portfolio with modern fintech or SaaS branding
• Ability to deliver full guidelines, not just a logo
• Experience with Arabic + English brand systems
• Skilled in Figma, Illustrator, Photoshop
• Creative direction + fast delivery

Deliverables

• 3 logo concepts → 1 final
• Brand guideline PDF (10–20 pages)
• Logo pack (SVG, PNG, EPS)
• Figma style library (colors, fonts, components)

Nice-to-have

• Experience with Arabic calligraphy/logotypes
• Branding for payment or finance brands

Job Type: Full-time