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Brand Identity & Guidelines Designer

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Contract: Freelance / Project-based
Location: Remote
Startup: (Fintech App)

About the project

We are building a new fintech app targeting the Saudi Arabia market. We need a strong brand identity that feels trustworthy, modern, and friendly for both consumers and merchants.

Responsibilities

  • Create full brand identity system (logo + visual direction)
  • Develop a brand guideline document including:
  • Logo variations
  • Color palette
  • Typography
  • Iconography & illustration style
  • Brand voice & tone
  • Do’s & Don’ts
  • Provide assets in vector + export formats
  • Deliver a Figma brand library (preferred)

Requirements

  • Strong portfolio with modern fintech or SaaS branding
  • Ability to deliver full guidelines, not just a logo
  • Experience with Arabic + English brand systems
  • Skilled in Figma, Illustrator, Photoshop
  • Creative direction + fast delivery

Deliverables

  • 3 logo concepts → 1 final
  • Brand guideline PDF (10–20 pages)
  • Logo pack (SVG, PNG, EPS)
  • Figma style library (colors, fonts, components)

Nice-to-have

  • Experience with Arabic calligraphy/logotypes
  • Branding for payment or finance brands

Job Type: Full-time

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