Brand Lead Opthalmology, Turkey

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Vacatureadvertentie

Brand Lead Opthalmology, Turkey

Locatie

Turkije

Functie/Business Area

Missing req details TBC

Werkcategorie

Arbeidsovereenkomst voor onbepaalde tijd

Functiebeschrijving

Brand Lead Opthalmology, Turkey

About Astellas:
At Astellas, experience is coupled energised with a relentless challenger spirit.

Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.

We are unusual in our ability to combine the experience, expertise and resources of an established company with the agility, flexibility and tenacity of a start-up. Relentless curiosity and a hunger for discovery flows throughout our entire organisation.

We harness the latest technology and insights from big data with our research expertise to create powerful solutions that could transform the way doctors and nurses treat and care for their patients. We are accelerating product development, driving operational efficiencies and gaining a better understanding of the needs of patients and their healthcare providers.

We partner and collaborate with academic research institutes and biotechnology companies who share our passion for bringing breakthrough discoveries to patients.

About This Job:
As the Brand Lead, Opthalmology you will be reporting directly to the Head, Speciality Turkey. This is an individual contributor role where you will develop commercial strategies and tactics aligned with global brand strategy, adapted to local market insights, ensuring those plans are implemented to reach mid to long-term affiliate targets.

Hybrid working:
At Astellas we recognise that our employees enjoy having balance between their professional and home lives. We are proud of our hybrid approach which empowers you to have flexibility on whether to work from home or in the office.

Key Activities:
Lead strategic and tactical development of brand plan based on the analysis and research of market data, to drive awareness of targeted disease and product, positioning the company as a trusted partner in the market.
Lead and conduct regular market analysis, and market research where needed, develop deep understanding on business dynamics, track competitive environment, identify growth opportunities, and develop strategy to maximize brand potential.
Generating tactical plan in line with the brand strategy, execute all marketing activities by following the planning steps, tracking the progress including budget management and ROI, and making necessary adjustment to the plan of action also work collaborate with cross-functional aligned with Brand Charter.
Champion the brand through an expertise in all aspects of the brand, providing direct in field interaction and be leader and arrange the material for sales team to engage HCPs and related stakeholders with omni-channel for effective customer interaction aligned to product positioning and differentiation strategy for new launch.
Organize and attend meetings with KOLs to offer credible advice and guidance and visit customers as a brand lead with sales team to support the customer value creation and generate upward momentum of product since launching.
Partner with Regional marketing teams to understand global/regional strategies and adapting to local.

Essential Knowledge & Experience:
Proven experience as a brand lead having worked with a global pharmaceutical organization in Turkey.
Experience within Ophthalmology is mandatory.
Must have product launch experience within the pharma industry.
Good understanding and experience of pharmaceutical market brand marketing within Turkey.
Demonstrated ability to be a high level contributor or leader of multiple projects, processes or functions.
Fully fluent in written and verbal English.

Preferred Knowledge & Experience:
A good understanding of the dynamics of a large corporate environment; comfortable with matrix reporting lines.
A self starter with demonstrated strategic thinking, problem solving and decision making skills.

Educations/Qualifications:
MBA / advanced degree preferred or equivalent.

Additional information:
This is a Permanent Full-time position.
This position is based in Istanbul / Türkiye. 20% field visit is expected in line with your role requirements.
This position follows our hybrid working model. Role requires a flexible blend of home and office work in line with business needs.

What We Offer:
Being part of a global organization contributing towards improved patient lives.
Opportunity and support to continuous development.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Beware of recruitment scams impersonating Astellas recruiters or representatives. Authentic communication will only originate from an official Astellas LinkedIn profile or a verified company email address. If you encounter a fake profile or anything suspicious, report it promptly to LinkedIn's support team through LinkedIn Help.

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