Brand Manager

About Glenmark Consumer Care-

Glenmark Consumer Care is focused on developing and marketing over-the-counter (OTC) & healthcare products aimed at enhancing consumer well-being through innovative healthcare solutions. Our mission is to build profitable consumer brands rooted in science, supported by clinically tested and effective formulations.

Designation : Brand Manager – Glenmark Consumer Care

Reporting to : Category Manager – Glenmark Consumer Care

Role Objective

1. Full ownership of managing brand(s) P&L.
2. Support in developing and executing marketing & branding strategy to drive market share and growth.
3. Plan and monitor initiatives such as media strategy, value proposition, brand activations, advertising, new product concepts, pricing, packaging, research, and promotions.
4. Deliver top line and bottom-line objectives through effective brand and P&L management.
5. Ensure consumer and market insights are leveraged to drive brand/category growth.

Key Result Areas

1. Develop and implement annual brand plans for assigned brands.
2. Independently lead on-ground activations/BTL activities and brand partnerships.
3. Drive ROI-focused marketing initiatives across offline and online platforms.
4. Partner with Category Manager in generating consumer insights, supporting brand extensions and innovation.
5. Collaborate on visibility projects in Modern Trade, E-commerce, along with the trade marketing & ecommerce teams to ensure brand relevance and measurable performance.
6. Monitor brands spend in line with channel wise allocated budgets and business objectives.
7. Lead agency partnerships across creative, digital, media, packaging, and research.
8. Streamline internal processes (PR/PO generation, finance, legal approvals, vendor payments, sales reporting).
9. Collaborate with digital marketing team for creative development, brand guidelines, and performance marketing inputs.
10. Drive consumer research initiatives with CM for portfolio brands.
11. Generate MIS and performance reports on brands, category, competition, and trade.
12. Collaborate cross-functionally (internal and external stakeholders) to deliver agreed objectives on time.

Generic Profile

• Experience: 2–4 years in Brand Management / Marketing.

• Educational Background: MBA/PGDM (Full-time) from a premier institute.

Preferred Experience/Added Advantage:

• Hands-on experience or strong understanding of D2C brand management.
• Proven exposure to digital marketing campaigns (on-platform & off-platform), including performance and brand campaigns.

Skills Required:

• Strong sense of ownership, responsibility, and result orientation.
• Entrepreneurial mindset with original thinking and proven execution track record.
• Excellent communication, interpersonal, and influencing skills.
• Ability to manage multiple priorities with a bias for action.
• Knowledge of digital and performance marketing, e-commerce campaigns, and consumer research.
• Demonstrated ability to deliver objectives On-Time-In-Full (OTIF).