Brand Manager

HRCONSOL – Leading the E-Commerce Industry Transformation

Position: Brand Manager
Location: Karachi
Timings: 6:00 PM – 3:00 AM
Apply at: jobs@hrconsol.com

Role Overview

As an Brand Manager, you’ll support the brand team in developing and executing comprehensive brand strategies, leading multi-channel campaigns, analyzing performance metrics, and ensuring our brands remain relevant, competitive, and profitable.
You will play a vital role in the growth of brands across digital and traditional touchpoints.

Key Responsibilities

• Assist in developing brand plans through market research, consumer insights, and competitor analysis.
• Support product launches, packaging revamps, digital campaigns, influencer & affiliate programs, and other marketing initiatives.
• Coordinate with creative, content, and digital teams to design campaign assets (social media, video, email, and display).
• Manage campaign rollouts across e-commerce, retail, and online marketplaces, ensuring timely delivery and brand consistency.
• Monitor brand performance metrics (awareness, sales, e-commerce KPIs, ROI) and provide actionable insights.
• Collaborate with the analytics team to extract and interpret data (customer behavior, traffic sources, conversions).
• Assist in budget tracking to ensure effective ROI on marketing spend.
• Partner cross-functionally with product, supply chain, and operations teams for seamless execution and consistent branding.
• Stay updated on emerging trends in digital marketing, social commerce, and new online marketplaces to propose innovative strategies.
• Ensure all campaigns and materials align with brand identity, compliance, and legal standards.

Qualifications & Skills

• Bachelor’s in Marketing, Business Administration, or Communications. MBA preferred.
• 2–7 years of experience in brand management, marketing, or e-commerce.
• Prior experience in top FMCGs (P&G, Unilever, Nestlé, National Foods, Colgate Palmolive, L’Oréal, etc.) will be highly valued.
• Strong analytical skills – comfortable with data interpretation, KPI tracking, and strategic reporting.
• Creative mindset with the ability to conceptualize impactful digital campaigns.
• Excellent communication & presentation skills with cross-functional collaboration experience.
• Proficiency in MS Office / Google Workspace and knowledge of analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Self-driven, adaptable, and comfortable working in fast-paced, global environments.
• Strong organizational and multitasking abilities.

Preferred Attributes

• Hands-on experience in e-commerce, D2C, or online marketplace brands.
• Familiarity with influencer, affiliate, or performance marketing.
• Experience working in remote or hybrid models across time zones.
• Strategic thinking with the ability to blend creativity and business acumen.

What We Offer

• A chance to work with a leading e-commerce powerhouse and contribute directly to global brand growth.
• Cross-functional exposure across marketing, analytics, and operations.
• Career development opportunities with a performance-driven culture.
• Flexible hybrid work model and growth-focused environment.
• Opportunity to be part of HRCONSOL’s digital revolution in e-commerce branding.

Job Type: Full-time

Pay: Rs200,000.00 - Rs500,000.00 per month

Work Location: In person