Brand Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About The Role

The Brand Manager is responsible for the development of assigned Power Brands through the achievement of specific growth objectives, and for building brand equity via holistic marketing plans. The position plays a crucial in the development of the overall category strategy.

The Brand Manager reports into the Category Manager, who reports into the Country Marketing Director

Your responsibilities

Strategic

• Contribute to Reckitt Innovation by delivering a product development programme to generate consistent sales and profit Growth.
• Initiate and manage market research projects to deliver powerful consumer/ customer insights as the basis for long term brand growth and develop these insights into achievable plans.
• Contribute to the development of long-term and short-term category strategies.
• Lead the development of local copy strategy / executions and/or to ensure adaptation possible for other regions.
  
  

Operational

• Manage a brand within the context of the agreed strategies to maximise long term sales and profitability, taking full P&L responsibility.
• Develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget
• In close co-operation with the Sales function and Trade Marketing, identify trade needs / opportunities, develop pricing and distribution strategies and trade promotions for assigned brands
• Develop, recommend and execute annual marketing plan activities, including local Media strategy and plans
• Oversee, manage and coach the Assistant Brand Manager(s) on a regular basis.
  
  

The experience we're looking for

• Educated to minimum bachelor’s degree level in a business-related subject from a recognised University
• Minimum of 5 years marketing experience; must be able to demonstrate outstanding marketing skills and potential developed within an FMCG environment.
• Planning and Monitoring ability: leads in the development of portfolio strategy. Proactively collect and analyse relevant data and, where necessary, seek new data sources to identify opportunities for corrective action and growth.
• Building Business / Customer Relationships: Effective in finding mutual long- & short-term gains among diverse stakeholder interests whenever possible. Maintain ongoing communication and influence with key stakeholders.
• Understanding of Market Research
• Innovation & Creativity: Champion product development process and business improvement in order to ensure quick responses to changes in consumer needs
  
  

The skills for success

Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.