Brand Manager

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

• Periodically review and revisit market strategy in light of the changing market conditions
• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Analyze and report on brand performance to determine ROI
• Monitor market and consumer trends
• Responsible for launch of promotional campaigns in view of crop cycles
• Develop pricing and distribution strategies
• Coordinate with media buying houses for media planning
• Liaison with advertising agencies for promotional campaigns

Qualifications & Experience

• Master's degree with 7 to 9 years brand management or marketing experience