Brand Manager

Location: DHA Phase 7, Karachi
Timing: Night Shift I 6 pm - 3 am/ 7 pm - 4 am (US Hours)

Key Responsibilities:

• Develop and execute a brand strategy aligned with Caregenix and its subsidiaries’ vision in Remote Patient Monitoring (RPM), Revenue Cycle Management (RCM), and AI healthcare solutions.
• Strengthen Caregenix and its subsidiaries’ positioning as trusted, tech-driven healthcare partners.
• Build clear and consistent brand messaging frameworks for products and services.
• Maintain and evolve Caregenix and its subsidiaries’ brand identity, including voice, tone, and visual direction.
• Create compelling brand stories and narratives that highlight innovation, credibility, and value.
• Oversee the creation of marketing materials including brochures, website content, videos, and social media branding.
• Ensure all content aligns with approved brand messaging and healthcare accuracy standards.
• Plan and execute brand awareness campaigns across digital platforms.
• Build thought leadership through case studies, educational content, and industry-focused content.
• Track industry trends and competitor activity within healthcare technology, RPM, RCM, and AI.
• Use insights and analytics to refine brand positioning, messaging, and strategy.
• Develop, document, and enforce brand guidelines across departments.
• Ensure consistent brand representation across all internal and external touchpoints.
• Support branding initiatives for partnerships with clinics, providers, and healthcare organizations.
• Assist with events, conferences, and public relations campaigns as needed.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s preferred).
• Minimum 8 years of proven experience in brand management, marketing, or strategic communications.
• Prior experience working in the IT and/or Healthcare industry is required.
• Experience with the US market and US-based audiences is a strong plus.
• Strong understanding of brand strategy, positioning, and storytelling.
• Hands-on experience managing multi-channel brand initiatives and campaigns.
• Excellent communication, leadership, and stakeholder management skills.
• Ability to work independently in a fast-paced, deadline-driven environment.

Job Type: Full-time

Work Location: In person