Brand Manager

Job Description ( total positions: 1, posted on: Dec 3, 2025 )

Riphah International University seeks a dedicated Brand Manager with 4 to 7 years of experience to lead and enhance the university's brand presence. The ideal candidate develops and implements comprehensive brand strategies that align with the institution's goals while maintaining consistent brand identity across all communication channels. This role focuses on strengthening brand positioning through thorough market research, competitive analysis, and customer insights, ensuring the universitys messaging resonates effectively with its target audience. Additionally, the Brand Manager oversees digital marketing initiatives, including social media management and content creation, to drive brand engagement and visibility. In this role, the Brand Manager collaborates with various internal departments such as sales, design, digital, and corporate communications to ensure alignment and consistency. Although this position does not involve managing a team, it requires strong project management skills and coordination with external agencies and vendors to execute marketing campaigns and product launches efficiently. The successful candidate monitors campaign performance and brand health metrics, utilizing data analysis and customer feedback to continuously optimize brand strategies for sustained growth and market relevance.

Responsibilities

• Develop and implement detailed brand strategies aligned with Riphah International Universitys organizational objectives to enhance brand equity and recognition.
• Define clear brand positioning, messaging frameworks, and value propositions that differentiate the university in a competitive educational landscape.
• Continuously monitor market trends, customer insights, and competitor activities to refine brand approaches and capitalize on emerging opportunities.
• Maintain consistent application of brand identity guidelines across all platforms, ensuring clarity and coherence in all communication materials and marketing collateral.
• Lead the creation and approval of brand guidelines, marketing campaigns, storytelling content, and visual assets, supporting the universitys brand image.
• Plan, coordinate, and execute integrated marketing campaigns comprising digital, above-the-line, and below-the-line components.
• Collaborate effectively with creative, digital, media, and public relations agencies to deliver campaigns within scope, budget, and timelines.
• Analyze campaign performance data and digital metrics using tools like Google Analytics and SEO best practices to optimize marketing efforts and improve return on investment.
• Oversee branding efforts for new product launches, including packaging design and go-to-market strategies, working closely with product development and sales teams to ensure successful rollouts.
• Manage relationships with external agencies, vendors, and media partners to ensure consistent delivery of brand messaging and adherence to quality standards.
• Coordinate with internal departments including sales, design, digital, and corporate communications to maintain unified brand alignment and messaging clarity.
• Conduct comprehensive market research, customer feedback analysis, and brand health studies to generate actionable insights that inform brand strategy decisions.
• Prepare detailed brand performance reports and present findings along with strategic recommendations to senior management to support informed decision-making.
  
  

Required Skills

Communication Skills, Brand Positioning Strategy, Project Management Software, Agile Methodology, Survey Design and Analysis, SEO (Search Engine Optimization), Google Analytics, Competitive Analysis, Brand Positioning, Brand Strategy, Advertising, Customer Insights, Data Analysis, Project Management, Social Media Management, Content Creation, Digital Marketing, Market Research,

Industry

Education/Training

Job Type

Full Time/Permanent

Gender

No Preference

Minimum Experience

4 Years