Brand Manager

QI Collective — a fashion brand incubator and home to brands including Auteur Studio, Maison Amory, and Selkie — is seeking a Senior Brand Manager to lead our flagship label, Selkie.

We’re looking for a dynamic, strategic brand leader with a deep passion for fashion and a proven track record of driving brand growth and storytelling across the entire customer journey — from awareness and acquisition to retention and community building.

Key Responsibilities: The Four Pillars of the Role

Your role will span four critical brand functions, ensuring seamless execution and

strategic alignment.

1. E-commerce & Digital Experience

∙Lead the digital brand strategy, ensuring the e-commerce platform reflects

premium brand identity and achieves commercial goals.

∙Oversee content planning, creation, and deployment for all website updates,

product launches, and editorial features.

∙Collaborate closely with the Digital Marketing team on SEO/SEM, email

campaigns, and overall site performance optimization.

2. Social Media & Content Strategy

∙Define the overarching social media strategy (Instagram, TikTok, etc.) to drive

community engagement, brand awareness, and conversion.

∙Manage the content creation lifecycle, from briefing external agencies and

photographers to final content approval and scheduling.

∙Establish key performance indicators (KPIs) and lead all social media

reporting and data analysis to inform future strategies.

3. Public Relations (PR) & Influencer Management

∙Develop and execute the global PR strategy, securing high-impact editorial

coverage in top-tier fashion and lifestyle media.

∙Oversee the PR team and ensure positive relationships with key journalists,

editors, stylists, and high-profile influencers.

∙Oversee the influencer gifting and paid partnership programs, ensuring all

activities are on-brand and deliver measurable ROI.

4. Events & Brand Activations

∙Plan, coordinate, and execute all major brand events, including seasonal

press previews, store launches, and customer engagement activations.

∙Manage the entire event process, from concept development, budget

allocation, vendor negotiation, to on-site execution and post-event reporting

together with the event team

∙Ensure all events align perfectly with the brand's aesthetic and strategic

marketing objectives.

What You'll Bring: Essential Qualifications

∙5+ years of progressive experience in Brand Management with a focus on the fashion/luxury retail industry.

Experience in the e-commerce space, leveraging Shopify, Klaviyo, and a range of supporting apps to drive growth and optimize performance.

∙Exceptional project management skills with the ability to manage complex

budgets, agencies, and cross-functional teams simultaneously.

∙Deep understanding of the digital media landscape, social media platform

mechanics, and content best practices.

∙Proven ability to translate brand DNA into compelling, execution-ready

campaigns and initiatives.

∙Excellent written and verbal communication skills, including experience

drafting press releases, campaign briefs, and executive summaries.

Salary: starting at 80k depending upon experience.

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Experience:

• Brand Management : 5 years (Required)

Ability to Commute:

• Pasadena, CA 91105 (Required)

Work Location: In person