Brand Manager & Assistant Brand Manager

About the company

Koroplast is the market leader in trash bags and kitchen auxiliary products in Türkiye, with 45 years of expertise. With our motto “Life Made Easy Together” , we deliver innovative, high-quality solutions that consumers trust.

Joining the Koroplast Marketing team means taking a true driver’s seat in FMCG —owning brands end-to-end, making real business impact, and growing rapidly in a high-performance environment in all fronts of Marketing and E-Commerce.

This is a hybrid role, requiring 2 days per week at our Esenyurt headquarters .

About the job

Reporting to the Marketing Manager; Assistant Brand Manager / Brand Manager will be responsible for the following, for their brand/categories for Türkiye and export markets;

• Develop and execute local and global brand strategies
• Identify growth opportunities through sales data, Nielsen insights, and consumer research
• Lead annual marketing planning and deliver KPIs
• Own marketing budgets, investments, and ROI performance
• Lead creative development with agencies (creative & media)
• Drive innovation and new product launches with cross-functional teams
• Support e-commerce and digital growth initiatives
• Track global trends; test, learn, and scale new ideas

WHAT’S IN IT FOR YOU

• End-to-end ownership from day one
• Opportunity to work across multiple categories and brands
• Fast-paced, high-impact environment with strong learning curve
• Freedom to test, learn, and scale ideas quickly
• Hybrid work model (3 days remote)
• Peaceful, collaborative and entrepreneurial team culture

QUALIFICATIONS

• Bachelor’s degree in Business Administration, Economics, Engineering, or a related field
• For ABM: Minimum 2+ years of experience in brand marketing
• For BM: Minimum 4+ years of experience in brand marketing
• Proven experience in brand building and strategy development
• Strong analytical and data-driven mindset
• Excellent communication and stakeholder management skills
• Strong project management and multitasking abilities
• Team management experience is a plus
• Advanced English (written & spoken) is required
• Experience in USA, Europe, or MENA markets is a plus
• Male candidates must have completed military service