Brand Manager (ATL / BTL)

Job Requirements:

• Assist in developing the annual brand plan and marketing calendar, then lead the execution of 360-degree marketing campaigns (ATL, BTL, Digital) for our product portfolio.
• Act as the primary day-to-day contact for all creative, media, and PR agencies, managing project timelines, budgets, and ensuring all briefs are executed to a high standard.
• Monitor and analyse key brand health metrics, campaign performance, market share, and competitor activities, providing actionable insights to the marketing leadership.
• Collaborate with Sales, Trade Marketing, and the Design Studio teams to ensure brand strategy and messaging are consistently communicated and executed across all channels.
• Support the go-to-market strategy for new product launches, including managing packaging development, creating sales enablement tools, and coordinating launch communications.
• Manage the brand marketing budget, including processing invoices, tracking expenditures, and ensuring all activities are delivered within the allocated budget.
• Lead the development of all brand-level content, including website copy, social media content, product catalogues, and corporate presentations, ensuring all materials align with brand guidelines

Qualification & Experience:

• BBA/MBA in Marketing.
• 6 - 8 years of Direct experience in brand planning and strategy development to support overall marketing objectives.
• Experience in FMCG, Building Materials, Paints, or Durable Goods is highly preferred.
• Proven experience in managing 360-degree marketing campaigns and end-to-end agency management is essential.
• The role requires strong expertise in managing agencies and external vendors to ensure timely and quality deliverables.
• Proven experience in budget management, including planning, allocation, and cost optimisation, is essential.

Location: Islamabad

Job Type: Full-time

Education:

• Bachelor's (Required)

Experience:

• Marketing & Sales: 4 years (Required)

Location:

• Islamabad (Required)

Work Location: In person