Brand Manager - Fashion Retail

Job Summary

We are seeking a creative and results-driven Brand Manager to lead and strengthen our brand presence in the fashion and textile retail industry. The ideal candidate will be responsible for developing brand strategies, managing marketing campaigns, analyzing market trends, and ensuring brand consistency across all channels to drive customer engagement and sales growth.

Key Responsibilities

• Develop and execute brand strategies aligned with business objectives.
• Manage and enhance brand positioning in the fashion and retail market.
• Plan and oversee marketing campaigns, promotions, and seasonal launches.
• Coordinate with design, merchandising, sales, and digital marketing teams to ensure brand consistency.
• Analyze consumer trends, competitor activities, and market insights to identify growth opportunities.
• Monitor brand performance and prepare regular reports on campaign effectiveness and ROI.
• Manage social media branding, influencer collaborations, and advertising initiatives.
• Support product launches and retail activations to increase brand awareness and customer engagement.
• Ensure visual merchandising and in-store branding align with company standards.
• Maintain relationships with external agencies, vendors, and media partners.

Qualifications & Requirements

• Bachelor’s degree in marketing, Business Administration, Fashion Management, or a related field.
• 3–5 years of experience in brand management within the fashion, textile, or retail industry.
• Strong understanding of fashion trends, consumer behavior, and retail marketing.
• Excellent communication, presentation, and project management skills.
• Proficiency in digital marketing and social media platforms.
• Strong analytical and problem-solving abilities.
• Ability to work in a fast-paced and dynamic environment.

Preferred Skills